Going Deep with Aaron Watson

Aaron Watson is the CEO of Piper Creative. On this show, you'll hear thoughtful, focused conversations with entrepreneurs, executives, and innovators. Guests include Nathan Chan, Kevin Kelly, Bill Peduto, Morgan Housel, Noah Kagan, Tucker Max, and Barry Ritholtz. This is the biggest business podcast in Pittsburgh.
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Now displaying: 2015
Sep 2, 2015

Nathan Chan is the Editor-in-Chief and Publisher of Foundr, a digital magazine for entrepreneurs. He launched the magazine in 2013 on Apple Newsstand and the Google Play Store and quickly built it into a 6-figure business. He has interviewed top modern entrepreneurs and business leaders including Sir Richard Branson (Founder of Virgin Group), Barbara Corcoran (Shark Tank) and Tim Ferriss (Author, The 4 Hour Workweek).

Currently based in Melbourne, Australia, he previously worked as an IT professional in various industries such as publishing, travel, and accounting. Nathan and I discussed what it took to get his magazine off the ground and the lessons he has learned.


Book Recommendations

Four Hour Workweek by Tim Ferriss

Life in Half a Second by Matthew Michalewicz


Nathan’s Challenge; Place a wager on yourself through Stickk to hold yourself accountable. Copy Nathan and I on your challenge at &



Get More Followers on Instagram


Connect with Nathan







Aug 31, 2015

Qxhna Titcomb was born the youngest sibling of a family that loves the sport of ultimate. In 2006, she and her siblings created the ultimate frisbee apparel company Five Ultimate. The company’s mission? To “serve the sport of ultimate”. Over the next decade, Qxhna learned about business, event planning and the culture of her sport while traveling around the world playing ultimate and working at tournaments. She and her siblings also own and operate the AUDL’s Seattle Cascades, which she credits with teaching her to put on great single game productions.


She also has enjoyed a decorated playing career that has included;

  • 4 years at Tufts University

  • Representing Team USA at Beach Worlds 2015, U23 Championships 2015, and Jr Worlds 2012

  • Playing for Boston Brute Squad 2015 and Seattle Riot 2015

  • Named Spirit Captain for Team USA at Beach Worlds


She launched the All-Star Ultimate Tour in 2015 as a way to showcase women’s ultimate and improve media coverage for the women’s game. The tour raised over $45,000 through a crowdfunding campaign in less than 2 weeks. The tour visited 9 countries, with the all-stars going 6-3. Two plays from the tour made it onto SportCenter’s prestigious Top 10 plays.


Fun Facts: Qxhna hates oranges and brownies as well as onions and mushrooms. Her favorite foods include Pop-Tarts, cereal, and mayonnaise.


Qxhna’s Challenge; Say yes to opportunities, even if they will be challenging.



Revived by Hayley Wahlroos


Connect with Qxhna

All-Star Ultimate Twitter

All-Star Ultimate Facebook

All-Star Ultimate Youtube

All-Star Ultimate Website

Five Ultimate Facebook


Five Ultimate Website

Aug 26, 2015

Josh is the founder of Work Hard Pittsburgh formerly The Hardware Store. He is dedicated to making entrepreneurial opportunities available to underserved populations and demographics. Before starting the Work Hard Pittsburgh, Josh ran several startups including Crowdasaurus and AsOne. Josh also taught high school chemistry for over a decade.


Josh’s Challenge; Go to a neighborhood that you don’t usually visit, get dinner, and walk around.



Hard Work Pittsburgh press


Connect with Josh







Aug 24, 2015

Episode twenty recaps the launch of the show and the lessons I have learned along the way. Thank you so much for listening! Many more episodes to come.


What I’ve learned

  • Just Do It

    • One of the hardest parts was getting started, I waited weeks to release my first episode after I had completed it

    • Ask the person who your are afraid to contact, they will probably say yes, and if they don’t, you’ll get over it

    • When you play the waiting game, you overthink things and drive yourself crazy

  • Networking is SO important

    • Put yourself out there

    • People are excited to help people who have passion and are prepared

    • The best people will introduce you to more great people.


What I have done well

  • Question Prep

  • Networking/finding guests


What I need to work on

  • Sound Quality

  • Advertising and Marketing the show

  • Tonality


What you can expect in the future

  • More badass guests from around the country

  • More challenges on the blog that you can follow along with

  • Video/Periscope projects


What can you do


  • Leave a rating and review

  • Email an episode to a friend/family member explaining why they would enjoy the show. CC me on the email at

  • Email or tweet at me with critiques, suggestions/introductions for guests, challenges you’d like to see me try

  • Keep listening!
Aug 19, 2015

Ken began playing Ultimate in the summer of 2007 and found leadership opportunity in organizing his high school ultimate club. Attending Kettering University in 2009, Ken quickly worked on establishing a team, pursuing varsity status and full funding granted 2.5 years later. Ken went on to serve as a college regional director, then developmental division director for USA Ultimate and director of operations for the Detroit Mechanix.


While working as a mechanical engineer, he started Aero Ultimate as a simple outlet of his ideas like the SkyLight. Ken set out to reform Aero in late 2013 to provide meaning to Ultimate's future. Ken's talents and passion can be found in almost everything Aero produces.


Ken’s Challenge; When defining what success looks like to you, consider what you will have to do to obtain it AND what you may have to give up. If you aren’t willing to give up those things, redefine what success looks like to you.



Starting an ultimate team

SkyLight data analysis

Reddit AMA


Connect with Ken






Aero Website

Aug 17, 2015

Melissa is an NCSA Certified Strength and Conditioning Specialist  who, through her online business The Ultimate Athlete Project, is on a mission to improve the training techniques of folks in the ultimate frisbee community. With a background degrees in Chemistry and Kinesiology, she is uniquely suited to sort through the sea of available research to find what’s most important, effective, and applicable for developing superior athletes and teams.


The Ultimate Athlete Project was designed to give players the tools they need to train like the serious athletes they are.  In addition to writing The Ultimate Athlete Handbook and starting The Ultimate Athlete Project, Melissa gives ultimate fitness clinics nationally and internationally.  She has enjoyed teaching players from Ireland, Colombia, and all over Europe. When not trotting the globe playing and coaching, she enjoy reading, hiking and enjoying the outdoors.

Melissa’s Challenge; Give something and ask for something every day for 30 days

Skyd Magazine Review


Connect with Melissa


Twitter @mwitmer33




The Ultimate Athlete Project

25 Ultimate Tips




Aug 12, 2015

Isaac is currently an editor at A Plus, a digital media company co-founded by Ashton Kutcher. The site features stories that make a difference and create positive change that, in less than a year, has reached an audience of approximately 50 million monthly visitors by highlighting social issues, sharing breaking news, and creating original, entertaining content.

Isaac and I were teammates on the Pittsburgh Thunderbirds in 2015 and on the University of Pittsburgh’s ultimate team from 2010-2013. We co-captained the team in the 2012-13 season where we won our second national championship. 

Isaac is a lifelong ultimate player whose interests extend into music, writing, sports, politics and thoughtful conversation. He is also great at talking shit and giving speeches in team huddles. 

Isaac’s Challenge; Don't hesitate to do something nice for someone else. Don't let excuses stop you. 


What Richard Sherman Taught Us About America
The Financial Trap of PayDay Loans

Connect with Isaac

Twitter @ike_saul

Aug 10, 2015

Zach is an Associate at Draper Triangle Ventures where he helps identify and conduct due diligence on potential investments. He spends his days meeting with entrepreneurs, attending tech-community events, and developing relationships in the innovation community.


Draper Triangle is a Venture Capital Firm that partners with the Midwest’s most extraordinary entrepreneurs who set out to change the world. Founded in 1999, Draper Triangle has invested in some of the Midwest’s most successful startups including TOA Technologies, Renal Solutions, BodyMedia, CardioInsight, and Carnegie Learning. DTVC partners with early stage companies to create iconic and disruptive businesses in emerging markets including software, digital media, robotics and medical devices. Draper Triangle is a proud member of the Draper Venture Network, a robust venture collective bringing together experienced investors and innovative entrepreneurs from around the globe to share strategies, source opportunities, and create greater value. Over the last 25 years the Draper Venture Network has grown into a self-governed organization of independent venture funds on four continents who cooperate on investment diligence, marketing intelligence, corporate relationships and co-investments. Through DVN, members can leverage the collective intelligence of 100+ invested more than $3B in over 500 ventures.


Zach’s Challenge; Meet an early stage entrepreneur and help introduce them to a new potential customer. This will stoke the local economy and solidify a valuable connection


Connect with Zach


Twitter @zacharymalone




Draper Triangle

twitter @drapertriangle



Draper Venture Network

twitter @drapernetwork




Jul 31, 2015

Victor is a recognized technical cycling expert and is co-host of the top-ranked podcast, Cycling 360. Which has a worldwide audience and downloaded by more than 40k listeners each month and over 2 million lifetime listeners. Victor also created several online video-based courses to help road cyclists and triathletes become better riders while consulting with select athletes one-on-one to help with the technical aspects of cycling.


Victor Jimenez has been a trusted advisor and enabler, helping people have fun and do what they love for nearly 30 years.  A consummate entrepreneur Victor has founded many small businesses focused around his passions of fitness, cycling, business, marketing, and conversation. The one thing that has connected all of his ventures is helping people do what they love. Some have been wildly successful and some have been abysmal failures. One thing that has been common among all of his ventures, is they were based on interests and dreams. He knows what it feels like to start from scratch and also to salvage a good business that is not reaching its potential.



Victor’s Challenge; Write down your five immaterial values and post them somewhere you will see them every day so that they may guide your daily activities.


Book Recommendations:

The Little Prince by Antoine de Saint Exupery

The Power of Myth by Joseph Campbell and Bill Moyers


Connect with Victor

Twitter @VictorJimenez



Jul 29, 2015

Scott Rogerson, Chief Executive Officer at Community Elf, specializes in strategic and business planning, data-driven decision making, process improvement, security, management, and compliance, as well as the development of custom applications for data collection and analysis. 

He is also President-elect of the Pittsburgh Community Services, Inc. (PCSI) Board of Directors. PCSI is the Community Action Agency of the City of Pittsburgh.  The goal of PCSI is to help low income persons achieve self-sufficiency through the development of processes and activities that empower individuals and families to make life-altering changes, which can reduce the barriers and characteristics of poverty.

Prior to joining Community Elf, Scott was co-founder and Managing Director of Oakhill Equity, an operator-led private investment fund employing the search fund model. Oakhill was capitalized by a diverse mix of institutional and individual investors. 

A magna cum laude graduate of Duquesne University, Scott earned a BSBA degree in Economics, Information Systems Management, and International Business. He earned an MBA at the Tepper School of Business at Carnegie Mellon University with concentrations in Finance, Operations, and Marketing.

Book Recommendation
The Hard Thing About Hard Things by Ben Horowitz

Challenge; Don't be passive in sharing the best content you find on the web and adding your opinion/perspective to people in your network.


PR Web - UpContent Launch - Top Startup
Easy Ways To Find High-quality Content

Connect to Scott

twitter @scottarogerson
Community Elf

Community Elf on Twitter

Jul 23, 2015

Po Shen Loh took an hour out of his day to sit down with the Going Deep podcast and discuss his company Expii that helps students learn difficult STEM topics.

He represented the USA Math team at the International Mathematical Olympiad as a high schooler in 1999, where he won a silver medal. He came back to the team as a deputy leader (assistant coach) in 2004 and 2010-2013. He took over the Head Lead role in 2014 and led the US to its first championship in 21 years in 2015.
Po founded Expii Inc. in January of 2014 as a learning tool to help replicate the most effective methods of teaching students all over the world. Expii's mission is as follows; 
"We believe that high-quality educational resources should be available to anyone, no matter where they are or what they can afford. We also believe that students and teachers are the best at explaining things.

We build the tools ordinary people need to educate one another. So far, we've designed an approachable markup language that enthusiasts have used to create thousands of lessons. We've also created a free platform to interconnect these lessons."

Po got his PHD in Mathematics from Princeton in 2010, where his thesis discussed combinatorics (the study of discrete systems) and probability theory. Prior to his work at Princeton, Po-Shen received the equivalent of a masters degree in mathematics from the University of Cambridge in 2005, where he was supported by a Winston Churchill Foundation Scholarship. He received his undergraduate degree in mathematics from Caltech in 2004, graduating first in his class, and his undergraduate thesis later received the Honorable Mention for the 2004 AMS-MAA-SIAM Morgan Prize.

After getting his PHD, he went on to immediately begin an assistant professorship in mathematics at Carnegie Mellon University. 
Washington Post
1-hour lesson on probability
Expii website
Jul 22, 2015
Jason is true kid at heart. Anything that involves play or being active is fair game for him. This very well could explain the hobbies and career path he's taken throughout the years. In his professional life, Jason serves as the Assistant Director for the Department of Intramurals & Recreation at the University of Pittsburgh. In his roll he helps to oversee all aspects of campus recreation for the University community, including club sports, intramural leagues, aquatics, special events and facility rentals. 
Prior to working at Pitt, Jason was Director of Aquatics at Central York High School in York, PA. During his time there he oversaw all programs and operations for a brand new, state of the art natatorium. He was also the head coach and president of Central York Aquatics (CYA), a competitive age group swim team that he grew to a 140 member club.
Jason earned Bachelor and Master Degrees from the University of Pittsburgh and was a member of the Varsity Swimming & Diving Team where he broke
several team records, earned back to back MVP awards, earned Academic All-American status, and was the 2006 recipient of the Varsity Walk Blue-Gold Award. In 2008, Jason competed in the 2008 U.S. Olympic Swimming Trials, placing 48th overall in the 100M Butterfly.
In his spare time Jason enjoys spending time with his wife (Megan), two kids (Jenna & Jacob) and two dogs (Riley & Carey). He also enjoys cycling, family runs, and of course working on his project, Active Cities.
Jason's points for success:
- Be observant of the world around you and always be thinking.
- Remain curious and continually explore new ideas.
- Never lose the desire to achieve, it's your driving force.
Jul 16, 2015

Charlie Eisenhood is the Editor and Founder of Ultiworld, "the premier media site for the sport of ultimate". Charlie started Ultiworld in 2012 after graduating cum laude from NYU with a degree in economic theory. He grew up in Albuquerque, New Mexico and has worked at the Albuquerque JournalCenter for American Progress, and NYU Abu Dhabi before starting his own media site.

He has played ultimate since 2005 and captained the NYU team his senior year. He currently resides in Brooklyn and travels the country covering elite ultimate in all divisions and leagues.

From the Show

The original article that inspired Charlie to launch Ultiworld.

Charlie's challenge to the listeners; Consider what you are doing with your life and if it is really fulfilling and meaningful. Make a change if it doesn't feel right.

Connect with Charlie

Jul 10, 2015

A self-described ‘activator and connector,’ Larry Gioia doesn’t let the grass grow under his feet (and thinks that sleep is overrated!)

Larry, a Pittsburgh native, graduated from Gannon University in 2004 and Carnegie Mellon in 2005. At Gannon, he received his Bachelor of Science degree in Management Information Systems.  During his sophomore year, Larry began exploring his entrepreneurial interests and started, where he worked as an independent consultant advising Erie businesses as they established their presence on the Internet.

After Gannon, Larry went on to attend the Heinz College at Carnegie Mellon University (CMU).  It was here that he earned his Master of Information Systems Management degree. While at CMU, Larry continued his passion for leadership and entrepreneurship.  He was the recipient of the MISM Student Leadership Award and also helped launch, the Alphabot mobile app, and advised numerous other technology start-up ventures.

Upon graduation from CMU, Larry joined Diamond Management & Technology Consultants in 2005 as a technology consultant.  Diamond was later acquired by PricewaterhouseCoopers (PwC) in 2011.  At PwC, Larry serves as a Senior Director in PwC’s Health Industries Advisory technology consulting practice.  As a digital architect and thinking partner, Larry has worked alongside healthcare executives and innovators across the healthcare ecosystem – predominately in big pharma.  He is passionate about the future of healthcare and how technology is disrupting the delivery and consumption of health services in the New Health Economy.

Beyond his work at PwC, Larry remains active with his alma maters and also in the Pittsburgh community.  Larry is a regular guest lecturer at CMU on the topics of leadership, consulting, enterprise architecture, and technology trends, he has sponsored four IS capstone projects, serves as the lead for PwC Advisory recruiting efforts across campus, serves as an alumni mentor, and is the recipient of the 2015 Carnegie Mellon Alumni Meritorious Service Award.  

Larry also proudly served Gannon as a Director on the National Alumni Board from 2011-2013, was a speaker at the inaugural Gannon Ongoing Leadership Development (GOLD) Conference in 2013, and is a recipient of the 2015 Gannon Distinguished Alumni Award.

In his community, Larry serves on the Board of Directors of two Pittsburgh-based non-profits - Find Some Flow and Paddle Without Pollution, he volunteers as a Trip Leader with Venture Outdoors, and serves on the organizing committee of PwC’s United Way Giving Campaign.

Larry still actively maintains his entrepreneurial interests as the Founder of Dynamic Paddlers – a kayaking school which specializes in kayak instruction for people with disabilities and the Co-Founder of the Pittsburgh Adaptive Sports Network (PASN) – a consortium of adaptive sports/recreation organizations from around the greater Pittsburgh area. Most recently, Larry helped launch the Pittsburgh Kindness Initiative – a global social experiment that aims to measure to the ripple effect of human kindness and ‘paying it forward.’

When not jet setting around the country on business or connecting the dots in the community, it’s a safe bet that you can find Larry in the outdoors taking advantage of the multitude of outlets we have in the region to stay active.  Larry resides in Pittsburgh, PA and enjoys spending time (usually in the outdoors!) with family, friends, his better half, Maria Balestrino, and their dog, Bruna.

Larry's (2 week) Challenge: Every day for a week, meet one new person or find something new about one person you already know. In the second week, connect every one of those seven people with another one of those seven people. Always be connecting the dots!

Connect with Larry on Social Media
Follow on Twitter at @LGin412
Connect on LinkedIn

Dynamic Paddlers 
Follow on Twitter at @DynamicPaddlers

Pittsburgh Adaptive Sports Network
Follow on Twitter at @AdaptPittsburgh

Pittsburgh Kindness Initiative
Follow on Twitter at @bekindPGH

Jul 8, 2015

When I finally decided to start this podcast, "Mick" was the first person I asked to be on the show. He has been an amazing mentor, teammate and friend to me over the years and is always up for a great conversation.

We recorded in a shared work space that he occupies when putting in hours for Zero Six Eight

Mike's Challenge; Put other people's problems ahead of your own. This completely typifies Mike's personal philosophy and I encourage you to make a greater effort to incorporate this into your own life.

Connect with him on Twitter @paxnobiscum

Jul 5, 2015

Aaron lays out his plans for the show.


Be sure to check out 

Twitter @AaronWatson59

Snapchat aaron_watson


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