This interview will dispel the notion that you can’t develop creativity.
Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes.
His upcoming book, The Creative Curve, is on how anyone can achieve moments of creative genius. I really enjoyed reading it.
He was also once a very pitiful runner-up on Wheel of Fortune.
Allen’s Challenge; Stop believing that creativity is naturally easy for anyone.
The Creative Curve: How to Develop the Right Idea, at the Right Time by Allen Gannett
Connect with Allen
Underwritten by Piper Creative
If you liked this interview, check out episode 183 with Oliver Luckett where we discuss how he helped break The Chainsmokers, hacking the media machine, and the evolution of social movements.