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Going Deep with Aaron Watson

Aaron Watson is the CEO of Piper Creative. On this show, you'll hear thoughtful, focused conversations with entrepreneurs, executives, and innovators. Guests include Nathan Chan, Kevin Kelly, Bill Peduto, Morgan Housel, Noah Kagan, Tucker Max, and Barry Ritholtz. This is the biggest business podcast in Pittsburgh.
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Jun 18, 2018

A decade ago, very few people thought a blog could be a business. Today, it’s common knowledge.

 

Nicki Zevola Benvenuti hopped on the trend very early, starting her website, FutureDerm.com, in 2008. It now helps more than 500,000 people a month discover hard-to-find scientific information on skincare, to make sense of marketing claims, and to find what is best for their skin a plethora of products in a crowded marketplace.

 

Now, she is leveraging her fluency in digital media to help other brands grow. At FutureDerm Media, her team has successfully guided brands to 500% traffic growth and accelerated sales over the course of six months.

 

Never miss one of our best episodes by subscribing to the newsletter.

 

Nicki’s Challenge; Do something. Every Day.

 

Connect with Nicki

Twitter

LinkedIn

Website

 

Underwritten by Piper Creative

A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.

Documentary-as-a-Service (Vlogging 2.0)

Instagram Content Production & Account Building

Podcast Production, Strategy Consulting, and Guest Acquisition

 

If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

YouTube

Instagram

 

If you liked this interview, check out episode 36 with Sophia Berman where we discuss starting a lingerie company that uses 3-D printing and serves a distinct clientele.


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