Info

Going Deep with Aaron Watson

Aaron Watson is the CEO of Piper Creative. On this show, you'll hear thoughtful, focused conversations with entrepreneurs, executives, and innovators. Guests include Nathan Chan, Kevin Kelly, Bill Peduto, Morgan Housel, Noah Kagan, Tucker Max, and Barry Ritholtz. This is the biggest business podcast in Pittsburgh.
RSS Feed Subscribe in Apple Podcasts
Going Deep with Aaron Watson
2019
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July


All Episodes
Archives
Now displaying: Page 1
Jan 14, 2019

Rachel Reid founded her cosmetics company, Subtl Beauty, to better serve women on the go. Her line of makeup products comes in compact, customizable stacks that can be easily thrown into a purse or bag.

 

Rachel first realized this need when she was consulting during the summer of 2016. Since she wasn’t even spending 2 nights a week in her own home, she needed a beauty solution that traveled well and could fit in a small clutch.

 

Now, she is challenging the status quo of lazy, bulky cosmetic design. In this conversation, Rachel shares how she does extensive A/B testing to get the most out of her ads, why she studies companies like Stitch Fix, and the goals she is pursuing.

 

Never miss one of our best episodes by subscribing to the newsletter.

 

Rachel’s Challenge; Start your day with consuming good information.

 

Resources

Daily Carnage

Shopify Blog

Adweek Newsletter

Marketing School

 

Connect with Rachel

Linkedin

Facebook

Instagram

Website

Rachel’s Instagram

 

If you liked this interview, check out episode 352 with Kate Zarvis where we discuss running a nail salon, how to retain talent, and how to create a space where clients can relax.


Underwritten by Piper Creative

A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.

Documentary-as-a-Service (Vlogging 2.0)

Instagram Content Production & Account Building

Podcast Production, Strategy Consulting, and Guest Acquisition

 

If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

YouTube

Instagram



Subscribe on iTunes | Stitcher | Overcast | PodBay

0 Comments
Adding comments is not available at this time.