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Going Deep with Aaron Watson

Aaron Watson is the CEO of Piper Creative. On this show, you'll hear thoughtful, focused conversations with entrepreneurs, executives, and innovators. Guests include Nathan Chan, Kevin Kelly, Bill Peduto, Morgan Housel, Noah Kagan, Tucker Max, and Barry Ritholtz. This is the biggest business podcast in Pittsburgh.
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Going Deep with Aaron Watson
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Jul 1, 2019

For half a century, women wore bras that had been designed by men. Sophia Berman knew there had to be a better way.

 

She’s spent that last 3 years launching and growing Trusst Lingerie, a company that has re-engineered the bra for larger-busted women.

 

In this conversation, Aaron and Sophia discuss what she’s learned about running a company, how 3-D printing failed to live up to the hype, and how to develop a product and take customer feedback.

 

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Sophia’s Challenge; Allocate some time every single day to learning something new.

 

Connect with Sophia

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If you liked this interview, check out episode 36 with Sophia where we discussed her Kickstarter campaign and her vision for the company.


Underwritten by Piper Creative

Piper Creative creates podcasts, vlogs, and videos for companies. 

 

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