When you think of a polling company, you probably think of Nielsen or Gallup. John Dick is going to change that.
As the Founder and CEO of CivicScience, John is building a modern consumer and media analytics company based in Pittsburgh. He and his team are reinventing consumer polling for a digital and mobile-first environment.
We discuss how polling has gotten more difficult as media and telecommunications have become more fragmented, the challenges of hiring technical and marketing talent, and how looking at the data has made John more empathetic.
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John’s Challenge; Get out of your tribe. Your surroundings are too curated.
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Mentioned
Episode 303 with Luke Skurman of Niche.com
Episode 248 with Seth Stephens-Davidowitz
Underwritten by Piper Creative
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If you’re an aspiring entrepreneur, check out interviews with Mark Leslie about building Veritas to $1 billion in value and Darrin Grove about servant leadership and reinvention.