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Going Deep with Aaron Watson

Aaron Watson is the CEO of Piper Creative. On this show, you'll hear thoughtful, focused conversations with entrepreneurs, executives, and innovators. Guests include Nathan Chan, Kevin Kelly, Bill Peduto, Morgan Housel, Noah Kagan, Tucker Max, and Barry Ritholtz. This is the biggest business podcast in Pittsburgh.
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Nov 11, 2019

Lillian Rafson did not plan to start her business Pack Up + Go. But, on a trip to Latvia, she came across an idea that was too good to pass up. Booking surprise travel for vacationers.

 

She came back to the US, started the business, and hoped to get 50 clients that year. She got 500.

 

She followed the sharp trajectory upwards and remained bootstrapped the whole way. Now she runs a team, does millions in revenue, and is charting expansion plans.

 

In this conversation, Lillian and Aaron discuss the inspiration for the business, how she got initial traction, and the way she has built her team.



Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year.

 

Lillian’s Challenge; Go visit a new neighborhood in your city or town.

 

Connect with Lillian Rafson

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Underwritten by Piper Creative

Piper Creative creates podcasts, vlogs, and videos for companies. 

 

Our clients become better storytellers. 

 

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We work with Fortune 500s, medium-sized companies, and entrepreneurs.

 

Sign up for one of Piper’s weekly newsletters. We curate links to Expand your Mind, Fill your Heart, and Grow your Tribe.

 

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