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Going Deep with Aaron Watson

Aaron Watson is the CEO of Piper Creative. On this show, you'll hear thoughtful, focused conversations with entrepreneurs, executives, and innovators. Guests include Nathan Chan, Kevin Kelly, Bill Peduto, Morgan Housel, Noah Kagan, Tucker Max, and Barry Ritholtz. This is the biggest business podcast in Pittsburgh.
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Nov 15, 2021

Diane Danforth is the founder and CEO of Americat Company, a cat products company that manufactures all of its goods in the United States.

 

Diane’s business blends her entrepreneurial ambition, corporate experience, and love for cats into a single company.

 

In this discussion, Diane and Aaron discuss how she’s built out her products SKUs, what lessons from large corporate marketing she has brought with her, and how she engages with her customers.

 

Sign up for a Weekly Email that will Expand Your Mind.

 

Diane Danforth’s Challenge; Create something and ship it.

 

Connect with Diane Danforth

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Americat Company Website

Amazon

 

If you liked this interview, check out episode 443 with Blake Dube where we discuss selling oxygen tanks for pets, how to find a product manufacturer, and long-term use of compressed oxygen.



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