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Going Deep with Aaron Watson

Aaron Watson is the CEO of Piper Creative. On this show, you'll hear thoughtful, focused conversations with entrepreneurs, executives, and innovators. Guests include Nathan Chan, Kevin Kelly, Bill Peduto, Morgan Housel, Noah Kagan, Tucker Max, and Barry Ritholtz. This is the biggest business podcast in Pittsburgh.
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Going Deep with Aaron Watson
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May 23, 2022

Jake Thomas is an expert at writing YouTube video titles. He has parlayed his experience writing more than 4,000 titles into his company, Creator Hooks.

 

Prior to founding Creator Hooks, Jake helped build a channel from 70 to 200k subscribers

 

After leaving to start his firm, he landed clients that include Hubspot cofounder Dharmesh Shah's personal channel and The Infographics Show.

 

In this episode, Jake and Aaron discuss his framework for writing a title, how to create more curiosity, and the power of owning a niche.

 

Jake Thomas’ Challenge; Develop your Model 100. Create a spreadsheet of the hundred channels with a similar style to yours.

 

Connect with Jake Thomas

Twitter

Website

 

If you liked this interview, check out episode 386 with Jon Shanahan where we discuss YouTube strategy and men’s fashion.





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Piper Creative makes creating podcasts, vlogs, and videos easy. 

 

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