John Beck leads the development of TrueFit’s human-centered design methodology and his team’s design research, information design, product interaction, and user interface design. Through John’s leadership, Truefit helps clients create innovative web, mobile, social media and commercial software products that have positive practical impact.
John is part of Truefit's business development team and is skilled at helping clients understand the impact of good user experience and the best practices for success drawn from years of experience working with several of the world’s most distinguished health and technology brands including Samsung, Precor, Rolls-Royce, Kodak, and BodyMedia.
Prior to joining Truefit, John served as a Co-Founder and President of Gist Design, acquired by Truefit in 2013. John has also served as a Senior Interaction Designer at wearable body monitoring pioneer, BodyMedia, which was recently acquired by Jawbone.
John’s work has been cited in many industry and commercial publications including the Wall Street Journal, The New York Times, Wired Magazine, Business Week, and Engadget. John’s work has won numerous design and innovation awards including the IDEA Gold Medal sponsored by Businessweek and the Industrial Designers Society of America. He also serves as occasional lecturer and teacher.
John’s Challenge; Challenge yourself to practice design-thinking by carefully examining someone completing a task.