2019 was a year of growth and learning. Thank you for being a part of it.
We're planning for even more in 2020.
David Levine founded NuGo Nutrition Bars in 2000 after raising a small sum of capital from friends and family.
NuGo Nutrition uses real dark chocolate to make their protein bars and have been committed to making healthy, high-caliber bars from their inception.
The company has developed a variety of SKUs developed for Kosher, gluten-free, organic, vegan, and low sugar diets.
David and Aaron discuss the founding of the company, how NuGo has scaled its distribution, and the fake chocolate used by other companies.
Pittsburghâs best conference to Expand your Mind & Fill your Heart happens once a year.
David Levineâs Challenges;
Connect with David Levine
If you liked this interview, check out episode 407 with JD Ewing where we discuss wholesaling, trends in office furniture, and creating a company book club.
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Brian Gaudio is the CEO of Module, a design & technology startup based in Pittsburgh.
Module is developing a pay-as-you-go housing solution that enables homebuilders to provide an affordable and flexible entry point for homeownership. One of their distinctive features is a design that allows a buyer to turn a one-bedroom starter unit into a 3 bedroom house.
Brian has previously directed a documentary about the housing crisis in South America, worked as a Fulbright Scholar in Santiago, Dominican Republic, and worked in the Blue Sky Department at Walt Disney Imagineering.
In this conversation, youâll hear Brian and Aaron discuss how home construction and financing are interwoven, why pre-fabricated houses are the future, and the capital-intensive nature of the business.
Pittsburghâs best conference to Expand your Mind & Fill your Heart happens once a year.
Brian Gaudioâs Challenge; Take one day during the holidays away from any work-related digital devices.
Connect with Brian Gaudio
If you liked this interview, check out all our past episodes with Pittsburghâs business leaders and innovators.
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J.D. Ewing is the President of COE Distributing, the largest furniture-only wholesale office furniture distributor in the United States.
We traveled out to Uniontown, PA to record this interview at the companyâs headquarters, which includes a 300,000 square foot warehouse.
The company also operated hubs in North Carolina and Texas, which allows it to serve the entire continental United States.
Over the last decade, COE has been growing rapidly. He bought the family business back after an acquirer ran into bankruptcy in 2008/09. Now, they are named an Inc. 5000 company and a Top 100 Fastest Growing Business by the Pittsburgh Business Times year-after-year.
In this episode, Aaron and J.D. discuss the start of the wholesaling business, when J.D. has been an opportunistic buyer, and trends in office furniture.
Pittsburghâs best conference to Expand your Mind & Fill your Heart happens once a year.
J.D. Ewingâs Challenge; Optimize your life around work you enjoy.
Connect with J.D. Ewing
Books
Becoming Your Best: The 12 Principles of Highly Successful Leaders by Steve Shallenberger
Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni
The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip & Dan Heath
If you liked this interview, check out episode 396 with Kristy Knichel where we discuss family business, 3rd party logistics, and customer service.
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Jessica Gibson is CEO and Co-Founder of Ariel Precision Medicine, an integrated genomics and digital health company.
Ariel helps patients with complex chronic diseases by using genetics and health information to model the mechanisms and drivers of disease. This enables clinicians to establish an early diagnosis, long-term prognosis, and targeted management plan.
Ariel's PancreasDxÂŽ is the most comprehensive genetic test for pancreatic disease and is built off of Dr. David C. Whitcombâs leading research.
Aaron and Jessica discuss the mission behind the company, how commercialization efforts have evolved, and the promise of precision medicine.
Pittsburghâs best conference to Expand your Mind & Fill your Heart happens once a year.
Jessica Gibsonâs Challenge; Understand that you can be the change you want to see in the world.
Connect with Jessica Gibson
If you liked this interview, check out episode 405 with Matt Kesinger where we discuss the development and inspiration behind a medical device that helps people suffering strokes.
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Matt Kesingerâs company, Forest Devices, is developing the medical device ALPHASTROKE to help first responders identify stroke and triage patients to the right hospital.
Strokes are the #1 cause of disability worldwide. Lives are changed by how quickly a stroke is diagnosed and treated.
Matt was EMT in Boston for two years and learned how hard it can be to diagnose a stroke with just a clinical exam.
While attending the University of Pittsburgh School of Medicine, Matt conducted and published research on the difficulties of pre-hospital providers diagnosing stroke. He was part of the team that conducted the largest US study on the identification of large vessel occlusive strokes in the pre-hospital environment.
In this conversation, Matt & Aaron discuss how to diagnose a stroke, the testing process for medical devices, and the mission that inspires the team.
Pittsburghâs best conference to Expand your Mind & Fill your Heart happens once a year.
Matt Kesingerâs Challenge; Learn the signs of a stroke.
Connect with Matt Kesinger
matt.kesinger@forestdevices.com
If you liked this interview, check out these past episodes
Highmark VP of Innovation Sarah Ahmad
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Lillian Rafson did not plan to start her business Pack Up + Go. But, on a trip to Latvia, she came across an idea that was too good to pass up. Booking surprise travel for vacationers.
She came back to the US, started the business, and hoped to get 50 clients that year. She got 500.
She followed the sharp trajectory upwards and remained bootstrapped the whole way. Now she runs a team, does millions in revenue, and is charting expansion plans.
In this conversation, Lillian and Aaron discuss the inspiration for the business, how she got initial traction, and the way she has built her team.
Pittsburghâs best conference to Expand your Mind & Fill your Heart happens once a year.
Lillianâs Challenge; Go visit a new neighborhood in your city or town.
Connect with Lillian Rafson
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We believe this is one of the best and most valuable podcasts weâve had the privilege to share.
Michele McGough is the founder and CEO of solutions4networks, a professional services and integration company that provides network engineering and network security consulting as well as associated equipment/software to a select client portfolio.
Sheâs been in IT for more than 30 years and has learned a lot of lesssons along the way.
In this episode, youâll hear her discuss retaining the talented people on her team, how & when to fire a client, and how she got started.
Pittsburghâs best conference to Expand your Mind & Fill your Heart happens once a year.
Micheleâs Challenge; Perception is not reailty. Donât make assumptions about others.
Connect with Michele
If you liked this interview, check out episode 361 with Jason Wolfe another top-notch entrepreneur, operator, and team builder.
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Michelle Walters founded Liberty Closet Systems in 1993. The family-owned and operated business serves up custom closet, cabinetry, and storage solutions in Westmoreland County & surrounding areas.
Over time, operations have been scaled to meet the demands of over one hundred builders in PA, WV, and Maryland. In 23 years LCS, Inc. has grown from a single designer/installer to a full staff of designers, fabricators, and installers specializing in custom closet design & storage systems.
In this conversation, Aaron and Michelle discuss starting the business, how to sell a great closet, and working with her family.
Pittsburghâs best conference to Expand your Mind & Fill your Heart happens once a year.
Michelle Waltersâs Challenge; Be kind. Not just people that agree with you.
Connect with Michelle Walters
If you liked this interview, check out episode 396 with Kristy Knichel where we discuss 3rd party logistics, woman-owned business, and great customer service.
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James Haluszczak founded SteelBridge Consulting in 2008. The boutique consultancy exclusively focuses on serving as a strategic advisor to Private Equity and Venture Capital fund managers, investors, and administrators.
He is also a Co-Founder and Managing Partner of SteelBridge Laboratories, which he and his partners founded in 2016 as an investment firm focused on early-stage Fintech companies.
James has 20 years of experience in Financial Service operations, finance, and technology roles, and is a seasoned Fintech founder and investor. James has held management roles inside of four currently operating Fintech startup companies, and he and his team have invested in more than 10 Fintech companies since 2016.
In this conversation, James and Aaron discuss scaling a consulting firm, finding deal flow for investing, and helping a young company grow.
Pittsburghâs best conference to Expand your Mind & Fill your Heart happens once a year.
James Haluszczakâs Challenge; Use a fintech tool to donate to a cause, like cancer research.
Connect with James Haluszczak
If you liked this interview, check out all of our interviews with the worldâs biggest financial leaders and writers.
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Austin Webb is leading a startup that aims to upend the food system. How? By using robotics and AI to build and operate highly efficient, commercial-scale urban vertical farms.
In late September 2019, his company Fifth Season (originally founded as RoBotany) came out of stealth mode by announcing a $35 million round of funding. With this capital, it plans to build its first commercial-scale indoor vertical farm to be located just outside Pittsburgh, in Braddock.
The startup plans to expand into other similarly-sized cities throughout the US.
In this episode, Austin and Aaron discuss the seismic impact Austin believes vertical farming can have, how this model reduces labor costs & water usage, and the composition of the team pursuing this goal.
Pittsburghâs best conference to Expand your Mind & Fill your Heart happens once a year.
Austinâs Challenge; For an entire week, try to eat only fresh food for every meal.
Connect with Austin
If you liked this interview, check out our other interviews with top Pittsburgh entrepreneurs Jason Wolfe and Cooper Munroe.
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Hayden Cardiff is the co-founder and CEO of Idelic. Idelic is a B2B Saas startup that helps trucking companies track data on their fleet & drivers to improve safety.
Idelic recently announced a Series A financing round of $8M led by Origin Ventures with participation from TDF Ventures, Birchmere Ventures, Bain Capital Ventures, and SaaS Venture Capital.
Hayden, with cofounders Nick Bartel & Andrew Russell, spun Idelicâs software out of Pitt Ohio, a logistics service firm providing less-than-truckload, truckload, supply chain solutions, and ground services in the Mid-Atlantic and Midwest United States.
In this episode, Hayden and Aaron discuss spinning a company out of a larger business, fundraising millions of dollars, and bringing software to an old, conservative industry.
Pittsburghâs best conference to Expand your Mind & Fill your Heart happens once a year.
Hayden Cardiffâs Challenge; Consider and respect the truck drivers youâre sharing the road with.
Connect with Hayden Cardif
If you liked this interview, check out episode 396 with Kristy Knichel where we discuss building an $80M 3rd Party Logistics Provider using customer service, hustle, and humility.
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Denise DeSimone has started & run 9 different companies. Some have been successes, some have been failures, some have fallen in between.
In 1998, Denise founded and grew one of her greatest successes, Unicorp where she developed the privately-held technology-based business from the ground floor to over $74 million in revenues.
In this conversation, Aaron and Denise discuss where to get good mentorship, how she has changed her service offerings, and the importance of company culture.
Pittsburghâs best conference to Expand your Mind & Fill your Heart happens once a year.
Denise Desimoneâs Challenge; Be kind.
Connect with Denise Desimone
ddesimone@c-leveled.com
If you liked this interview, check out two other episodes with prolific entrepreneurs Jason Wolfe and Dave Nelsen.
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Nathan Martin is the founder and CEO of Deeplocal, a Pittsburgh-based marketing agency. The firm is comprised of creative engineers, hired by brands to build interactive experiences.
Since spinning Deeplocal out of an art and technology lab at Carnegie Mellon University in 2006, Nathan has become a leader of innovation and invention in advertising, creating custom solutions that are often the world's firsts.
In the last decade, Nathan has grown Deeplocalâs portfolio to include advertising work for some of the worldâs biggest and most celebrated brands â including Google, Netflix, and Nike.
Prior to founding Deeplocal, Nathan was an originating member of a hactivist art group and the frontman of Creation is Crucifixion, a grindcore band.
In this conversation, youâll hear Aaron & Nathan discuss how to build a talented team, what it took for Deeplocal to get off the ground, and how he explains the company to others.
Pittsburghâs best conference to Expand your Mind & Fill your Heart happens once a year.
Nathan Martinâs Challenge; Do not look at income and money as the driver of happiness. Evaluate your work on the basis of how you spend your time.
Connect with Nathan Martin
If you liked this interview, check out episode 340 with Craig Markovitz where we discuss generating more than $300M in shareholder value.
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Kristy Knichel is a second-generation logistics executive and the president of Knichel Logistics. Prior to leading the company, she led the operations team for 10 years.
Kristy has driven a staggering amount of growth for the company. Since its inception, Knichel Logistics has grown from $2 million in revenue to $80 million under Kristyâs leadership.
Knichel Logistics is a woman-owned and operated, non asset based third-party logistics provider. In this interview youâll find out what that means.
The company specializes in intermodal, less than truckload, full truckload, and specialty services and has a veteran staff that prioritizes customer service.
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Kristy Knichelâs Challenge; Put yourself out there.
Connect with Kristy Knichel
If you liked this interview, check out the rest of our interviews with the top business people in the city of Pittsburgh.
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Ăetin Meriçli is the co-founder and CEO of Locomation, a Pittsburgh startup building autonomous trucks. His company is taking a novel approach to the technical challenge by pairing trucks together, instead of building a single truck to stand alone.
Locomation has raised more than $5 million from 13 venture investors, including Pittsburgh VC firm Draper Triangle Ventures.
Ăetinâs team, including 5 co-founders, have been working together for a decade and are aiming to realize the opportunity in the multi-trillion-dollar logistics industry.
Ăetin and Aaron discuss how to sell into the 4 key groups that will determine Locomationâs success: investors, employees, customers, and regulators.
Youâll walk away from this episode with a much better understanding of the timeline and challenges associated with autonomous vehicle technology.
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Ăetin Meriçliâs Challenge; Find a way to give back.
Connect with Ăetin Meriçli
If you liked this interview, check out episode 306 with Bryan Salesky (Argo AI) where we discuss self-driving cars or episode 297 with Jorgen Pedersen where we discuss robotics and removing humans from harmâs way.
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A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.
If you arenât creating or curating content regularly, your clients and customers might forget youâre open for business.
Ryan Kulp is both a marketer and a programmer. This unique skill set allows him to do things that most entrepreneurs only fantasize about.
Ryan constantly builds and ships new products and services on a monthly basis. This gives him the opportunity to experiment and test lots of ideas, seeing which ones stick.
He also uses this skill set to buy small technology companies & software products that most private equity firms are forced to overlook. In this uncharted terrain, Ryan uncovers value by applying his skillset to businesses that were previously run by someone lacking the skills or bandwidth to apply the best techniques.
Now, Ryanâs companies generate more than $5 million in annual revenue and he travels the globe with the freedom granted by cash flow + operating businesses with no geographic restraints.
In this conversation, Aaron and Ryan discuss how to think about entrepreneurship, rules to abide by in business, and the greater âWhyâ behind Ryanâs work.
Pittsburghâs best conference to Expand your Mind & Fill your Heart happens once a year.
Ryan Kulpâs Challenge; Work via negativa. Donât watch Netflix.
Connect with Ryan Kulp
3 Books Ryan Mentioned
Negotiation Genius by Deepak Malhotra & Max Bazerman
Never Split the Difference by Chris Voss
Getting to Yes by Roger Fisher & William Ury
If you liked this interview, check out:
Episode 269 with Brent Beshore where we cover investing for the long term, boring businesses, and starting a career.
Episode 216 with Noah Kagan where we discuss Facebook, Mint, and how to be an effective entrepreneur.
Episode 383 with Zak Slayback where we discuss how to avoid copycat careers, why job descriptions usually suck, and How to Get Ahead when youâre early in your career.
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We work with Fortune 500s, medium-sized companies, and entrepreneurs.
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Follow Piper as we grow
Meredith Meyer Grelli is the co-founder of Wigle Whiskey, the first Pittsburgh distillery since Prohibition. Wigleâs spirits are distributed throughout the country and the distillery has been the most awarded Craft Whiskey Distillery in the US for four straight years.
Meredith and her team have followed up the success of Wigle with Threadbare Cider & Mead.
In this conversation, Aaron and Meredith discuss what it takes to build a strong team, why they develop so many different product lines, and the importance of engaging with the community.
Never miss one of our best episodes by subscribing to the newsletter.
Meredithâs Challenge; Write a thank you note to someone every morning.
Connect with Meredith
Connect with Wigle Whiskey
Connect with Threadbare Cider House
If you liked this interview, check out episode 382 with Barry Young where we discuss distilling vodka and episode 232 with Christian Simmons where we discuss selling craft spirits.
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A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.
If you arenât creating or curating content regularly, your clients and customers might forget youâre open for business.
The best way to prepare to run your own startup is to learn from one of the best. Ajay Kori got to work under Marc Lore and learn from an eCommerce master before launching his own company.
Ajay founded UrbanStems in 2014 to fix a flower delivery industry that was institutionally broken. The company offers same-day, on-demand delivery in New York & DC, while offering nationwide next-day shipping.
The company has raised millions of dollars from top VC firms including SWaN & Legend, The Motley Fool, Kevin Plank & Under Armour, and NextGenVentures.
In this discussion, youâll hear Aaron & Ajay discuss the challenges associated with scaling a team, the meta-entrepreneurial skill set that can apply anywhere, and what was broken about the flower business.
Ajayâs Challenge; Keep a journal where you write down what youâre grateful for every day.
Connect with Ajay
ajay@urbanstems.com
If you liked this interview, check out episode 340 with Craig Markovitz where we discuss building $300M in shareholder value, commercializing technology out of universities, and finding a purpose behind your business.
ALLEN GANNETT KEYNOTE
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We work with Fortune 500s, medium-sized companies, and entrepreneurs.
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How do you catalyze change within a large organization? Sarah Ahmad shares her insights from in the trenches.
Sarah is the senior VP of innovation and transformation strategy for Pittsburghâs Highmark Health, a national health and wellness organization, and Americaâs second-largest integrated delivery and financing system.
Sarah Ahmad leads Highmark Healthâs effort to transform health care by developing innovative health solutions and value-based, high-quality health experiences for their customers and communities across the U.S.
Since joining Highmark Health in 2017, Sarah has evolved the Highmark Health VITAL Innovation Program into a revenue-generating test-and-learn platform that provides health solution companies, health plans and other stakeholders with robust evidence related to patient experience, care outcomes and cost impact. This means solutions can be covered and utilized fasterâaccelerating both their availability to patients and their adoption in the broader
healthcare marketplace.
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Connect with Sarah
If you liked this interview, check out more interviews with leaders, entrepreneurs, and innovators in Pittsburgh.
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A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.
If you arenât creating or curating content regularly, your clients and customers might forget youâre open for business.
David Passavant is the CEO of Numo, a subsidiary company of PNC Bank. Numo is tasked with funding innovative technologies that can meaningfully move PNCâs business forward.
In this conversation, Aaron interviews David about what life is life running a corporate-backed financial technology incubator in Pittsburgh and how David found his way into the role.
David has been the CEO of Numo for 2.5 years and has recently launched its first two products. Great episode for anyone interested in corporate innovation strategies and careers.
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Davidâs Challenge; Be an original thinker.
Connect with David
If you liked this interview, check out episode 356 with Toni Murphy where we discuss negotiating a large enterprise as you build your career. You might also like this interview with Joe Lubin, the co-founder of Ethereum, on the future of cryptocurrency and financial technologies.
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Our clients become better storytellers.
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We work with Fortune 500s, medium-sized companies, and entrepreneurs.
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Lily D is an ASMR YouTuber. What does that mean? Listen to the podcast to find out.
ASMR helps with anxiety and insomnia. Lily started making ASMR videos in 2013 and has racked up over 65 million views of her videos.
In this conversation, Aaron and Lily discuss how she got started, the positive & negative messages she receives, and what the future holds for a brand built around an individual.
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Lilyâs Challenge; Try deleting Instagram (or your most used social network) for a week.
Connect with Lily
If you liked this interview, check out episode 386 with Jon Shanahan where we discuss menâs fashion, learning from working in a corporate environment, and how heâs built a YouTube following.
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We work with Fortune 500s, medium-sized companies, and entrepreneurs.
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Dave Nelsen has been a successful CEO in multiple businesses. Two of his startups, CoManage and TalkShoe, raised more than $70 million in angel and venture funding.
He has since moved into a full-time speaking career, traveling to country to share his perspective on Social Media for Business and Technology for Executives.
In this conversation, Dave and Aaron discuss how Dave went from a large corporation to a startup, where Dave found the ideas for his companies, and how he launched his speaking career.
Valuable listen for any aspiring entrepreneur.
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Daveâs Challenge; Do more listening.
Connect with Dave
412-779-2788
If you liked this interview, check out episode 362 with Jason Wolfe where we discuss multiple successful startups, investing, and leadership.
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Our clients become better storytellers.
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We work with Fortune 500s, medium-sized companies, and entrepreneurs.
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Matt Stroud is the co-founder & CEO of Postindustrial Media. His new media startup is aiming to change the tenor of journalism in the Midwest.
Heâs come a long way since founding a bimonthly magazine, called Deek, out of his basement apartment while enrolled full-time at the University of Pittsburgh.
Matt has written short- and long-form journalism for Esquire, Harperâs, The Atlantic, Buzzfeed, Politico, The New York Times, and Reuters, and held staff writer positions with the Associated Press and Bloomberg Businessweek.
In this conversation, Matt & Aaron discuss new media, recruiting team members, and Mattâs reporting on policing technologies.
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Mattâs Challenge; Ignore political campaign polls and pay attention to where government dollars are spent.
Connect with Matt
Mattâs Book
Thin Blue Lie: The Failure of High-Tech Policing by Matt Stroud
If you liked this interview, check out our interview with Todd Bishop about running a bootstrapped media business, our interview with Chance Humphrey about Instagram and photography, and our interview with Jon Shanahan about building a menâs fashion YouTube channel.
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We work with Fortune 500s, medium-sized companies, and entrepreneurs.
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In the past, magazines like Vogue & GQ were exclusively at the epicenter of fashion and style. They alone could play kingmaker to the tastes, trends, and brands clothing of an entire culture.
Today, the influence has been disseminated to a broad swath of creators and media outlets with their own perspective. Jon Shanahan saw this opportunity coming and has staked a claim with his brand, The Kavalier.
He started a YouTube channel more than 4 years ago and now creates content full-time reviewing menswear.
In this conversation, youâll learn how Jon got started, the intentional approach he takes to his style, and the patience & discipline required to break through.
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Jonâs Challenge; Throw out the clothes in your wardrobe that youâre not excited about. Tailor the clothes that donât fit just right.
Connect with Jon
If you liked this interview, check out episode 318 with Brad Driscoll where we discuss building a following on Twitch, starting an SEO business, and the value of persistence.
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