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Going Deep with Aaron Watson

Aaron Watson is the CEO of Piper Creative. On this show, you'll hear thoughtful, focused conversations with entrepreneurs, executives, and innovators. Guests include Nathan Chan, Kevin Kelly, Bill Peduto, Morgan Housel, Noah Kagan, Tucker Max, and Barry Ritholtz. This is the biggest business podcast in Pittsburgh.
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Now displaying: June, 2018
Jun 27, 2018

After the fireside chat with Anthony Freeze, we took questions from the audience about Instagram, podcasting, and running kickass events.

Some video from this event is at the end of Episode 015 of This Is Piper.

Jun 25, 2018

Over the course of a 90-minute conversation, at Industrious Coworking space, we discussed  Instagram, podcasting, and running kickass events.

 

We also discussed the genesis of Piper Creative and our plans for the future.

 

Super grateful to Anthony Freeze for conducting a great interview.

LinkedIn

Jun 20, 2018

Mark DeSantis is currently CEO of RoadBotics, an AI-based product that monitors and manages roadway infrastructure. Previously, he has co-founded an energy hedge fund, a GE Ventures-backed energy predictive analytics company, and a venture-backed online tutoring company.

 

Why build a company focused on road maintenance? There is a desperate need to efficiently and effectively monitor and maintain the world's civil infrastructure. His company, RoadBotics, uses smartphone sensors to inexpensively monitor streets, roads, highways, sidewalks and bridges and to lower maintenance costs.

 

We discuss training machine learning algorithms, the career arc of an entrepreneur, and what Mark has learned from his past startups.

 

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Mark’s Challenge; Find the alternative viewpoint and empathetically consume it before arguing.

 

Mentioned

Lincoln-Douglas Debates

 

Connect with Mark

Facebook

Twitter

LinkedIn

Website

 

Underwritten by Piper Creative

A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.

Documentary-as-a-Service (Vlogging 2.0)

Instagram Content Production & Account Building

Podcast Production, Strategy Consulting, and Guest Acquisition

 

If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

YouTube

Instagram

 

If you liked this interview, check out two more interviews with Pittsburgh entrepreneurs. Episode 260 features a discussion with Anthony Vennare about the future of health and wellness, making a modern media company, and building a business in Pittsburgh. Episode 242 features a discussion with Darrin Grove about running a company for 20 years and constantly reinventing himself.

 

Subscribe on iTunes | Stitcher | Overcast | PodBay

Jun 18, 2018

A decade ago, very few people thought a blog could be a business. Today, it’s common knowledge.

 

Nicki Zevola Benvenuti hopped on the trend very early, starting her website, FutureDerm.com, in 2008. It now helps more than 500,000 people a month discover hard-to-find scientific information on skincare, to make sense of marketing claims, and to find what is best for their skin a plethora of products in a crowded marketplace.

 

Now, she is leveraging her fluency in digital media to help other brands grow. At FutureDerm Media, her team has successfully guided brands to 500% traffic growth and accelerated sales over the course of six months.

 

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Nicki’s Challenge; Do something. Every Day.

 

Connect with Nicki

Twitter

LinkedIn

Website

 

Underwritten by Piper Creative

A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.

Documentary-as-a-Service (Vlogging 2.0)

Instagram Content Production & Account Building

Podcast Production, Strategy Consulting, and Guest Acquisition

 

If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

YouTube

Instagram

 

If you liked this interview, check out episode 36 with Sophia Berman where we discuss starting a lingerie company that uses 3-D printing and serves a distinct clientele.


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Jun 13, 2018

This episode was an opportunity to pester one of my good friends, Brad Driscoll, with questions 😏

 

In addition to co-founding Think Big Marketing, Brad has generated 10 million views on YouTube and amassed one of the 1,000 largest audiences on Twitch.

 

He’ll be talking about building a YouTube account at an event we are holding August 1st.

 

RSVP to the Facebook event for updates or buy a ticket right now.

 

In this episode, we primarily talk about building his Twitch audience and building his business.

 

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Brad’s Challenge; For the next 2-3 weeks, let someone know you like their content after you consume it.

 

Resources Mentioned

OBS Studio

ClickFunnels

 

Connect with Brad

Twitter

LinkedIn

YouTube

Twitch

Website

 

Underwritten by Piper Creative

A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.

Documentary-as-a-Service (Vlogging 2.0)

Instagram Content Production & Account Building

Podcast Production, Strategy Consulting, and Guest Acquisition

 

If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

YouTube

Instagram

 

If you liked this interview, check out episode 131 with Larry Gioia where we discuss why connecting is better than networking.



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Jun 11, 2018

Halima Tammy Thompson's moved to Pittsburgh as a child and was faced with homelessness, loss and countless obstacles.  Years later, she has fused 20+ years of experience in the Real Estate Industry and 8 years of working in the nonprofit sector as a Credit Counselor.    

 

Tammy is a Poverty Expert, Nationally Sought After Speaker, Executive Producer of We Wear The Mask, a documentary released in 2017 highlighting the stigma associated with women in poverty. She provides counseling services with integrity, inspiration, compassion and confidentiality.

 

In the episode, we discuss cycles of poverty, the impact of trauma over a lifetime, and the victims of the 2008 Financial Recession.

 

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Tammy’s Challenge; Step outside your comfort zone.

 

Connect with Tammy

LinkedIn

Website

Circlespgh.org

 

Underwritten by Piper Creative

A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.

Documentary-as-a-Service (Vlogging 2.0)

Instagram Content Production & Account Building

Podcast Production, Strategy Consulting, and Guest Acquisition

 

If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

YouTube

Instagram

 

If you liked this interview, check out episode 187 with Grant Oliphant where we discuss the Heinz Endowment, how to strengthen communities, and Grant’s personal career path.



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Jun 6, 2018

This interview will dispel the notion that you can’t develop creativity.

 

Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes.

 

His upcoming book, The Creative Curve, is on how anyone can achieve moments of creative genius. I really enjoyed reading it.

 

He was also once a very pitiful runner-up on Wheel of Fortune.

 

Watch Allen Speak at the 2019 Going Deep Summit

 

Allen’s Challenge; Stop believing that creativity is naturally easy for anyone.

 

Allen’s Book

The Creative Curve: How to Develop the Right Idea, at the Right Time by Allen Gannett

 

Connect with Allen

Facebook

LinkedIn

Twitter

Website

 

Underwritten by Piper Creative

A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.

Documentary-as-a-Service (Vlogging 2.0)

Instagram Content Production & Account Building

Podcast Production, Strategy Consulting, and Guest Acquisition

 

If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

YouTube

Instagram

 

If you liked this interview, check out episode 183 with Oliver Luckett where we discuss how he helped break The Chainsmokers, hacking the media machine, and the evolution of social movements.



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