Jon Shanahan is the cofounder and Chief Marketing Officer for Stryx, a cosmetics and skincare company focused on serving men.
Jon has helped the company earn over 120 million organic views on TikTok, scale to millions in revenue, and launch in major retailers including Target, Nordstrom, and CVS.
Prior to founding the company, Jon built a brand and YouTube channel called The Kavalier focused on men’s fashion where he reviews menswear and helps his viewers look great.
In this episode, Jon and Aaron discuss the vision of Stryx, how he’s blended skills to market & sell, and how he pitched on Shark Tank.
Jon’s Challenge; Try something new that makes you uncomfortable.
If you liked this interview, check out episode 386 with Jon where we discuss his first breakthrough on tastes, trends and style through his website The Kavalier.
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Jake Thomas is an expert at writing YouTube video titles. He has parlayed his experience writing more than 4,000 titles into his company, Creator Hooks.
Prior to founding Creator Hooks, Jake helped build a channel from 70 to 200k subscribers
After leaving to start his firm, he landed clients that include Hubspot cofounder Dharmesh Shah's personal channel and The Infographics Show.
In this episode, Jake and Aaron discuss his framework for writing a title, how to create more curiosity, and the power of owning a niche.
Jake Thomas’ Challenge; Develop your Model 100. Create a spreadsheet of the hundred channels with a similar style to yours.
If you liked this interview, check out episode 386 with Jon Shanahan where we discuss YouTube strategy and men’s fashion.
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We work with Fortune 500s, medium-sized companies, and entrepreneurs.
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Adam Haritan is the founder of Learn Your Land, as well as a wild food enthusiast, researcher, and forager. He is launching a new course, Trees in All Seasons.
He learned the value of wild food foraging while studying nutrition at the University of Pittsburgh, where he discovered just how beneficial wild foods could be in optimizing human health.
Wild plants, on average, are more nutritious than their cultivated counterparts (i.e. wild blueberries vs. domesticated blueberries, wild lettuce vs. iceberg lettuce). The wild food diet is the diet that we, as Homo sapiens, have been consuming for the majority of our time on this planet, and it is the diet that we are most adapted to consume.
Today, very few Americans consume any wild foods, and instead subsist on nutrient-deficient products that scarcely resemble anything real or natural. It’s no wonder that degenerative diseases like cancer, diabetes, and chronic inflammation are so prevalent. We have abandoned our natural diet and are suffering as a result.
In this episode, Adam and Aaron discuss trees, his new course, and commitment to quality.
Adam Haritan’s Challenge; Find a tree growing close to your home and identify it.
If you liked this interview, check out when Adam visited Piper Creative to talk about business strategy.
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How? Click here and Learn more.
We work with Fortune 500s, medium-sized companies, and entrepreneurs.
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Matt Blocki is the founder and CEO of Equilibrium Wealth Advisors. Matt is also a co-founder of Wealth Advisor Training, which was founded in 2022 to help provide resources to the top wealth advisors around the country. Wealth Advisor Training gives advisors a comprehensive education platform to give better proactive advice and develop systems to scale their business.
Matt regularly speaks in the financial planning industry, including to top firms Thrivent and Mass Mutual.
In this interview, Matt and Aaron discuss Matt’s career trajectory, how to attract great clients, and their plans for WealthAdvisorTraining.com.
Matt Blocki’s Challenge; Rate all facets of your life and do the requisite work to improve the lowest rated pieces.
If you liked this interview, check out our conversation with Brent Johnson where we discuss Dollar Milkshake Theory and his early career at Credit Suisse.
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We work with Fortune 500s, medium-sized companies, and entrepreneurs.
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Mark works tirelessly to prevent early closures of nuclear plants around the world a nd has attended the UN climate conference in Glasgow as a delegate from the American Nuclear Society. His efforts span the globe, working to save nuclear plants from Germany to California.
Mark holds an MPhil in Nuclear Engineering from Cambridge University and degrees in Mechanical and Aerospace Engineering and Russian Language and Literature from Oklahoma State University.
In this episode, Mark and Aaron discuss the differences between France & Germany, the complexity of the US electric grid, and reasons for hope.
Mark Nelson’s Challenge; Find out where you get your power from, what nuclear plants are nearby, and communicate to politicans that you don’t want them shut down.
If you liked this interview, check out our past episodes w/ Dr. Rita Baranwal about nuclear energy and the government and Doomberg about coming shortages of food and energy.
Underwritten by Piper Creative
Piper Creative makes creating podcasts, vlogs, and videos easy.
How? Click here and Learn more.
We work with Fortune 500s, medium-sized companies, and entrepreneurs.
Follow Piper as we grow