Jon Shanahan is the cofounder and Chief Marketing Officer for Stryx, a cosmetics and skincare company focused on serving men.
Jon has helped the company earn over 120 million organic views on TikTok, scale to millions in revenue, and launch in major retailers including Target, Nordstrom, and CVS.
Prior to founding the company, Jon built a brand and YouTube channel called The Kavalier focused on men’s fashion where he reviews menswear and helps his viewers look great.
In this episode, Jon and Aaron discuss the vision of Stryx, how he’s blended skills to market & sell, and how he pitched on Shark Tank.
Jon’s Challenge; Try something new that makes you uncomfortable.
If you liked this interview, check out episode 386 with Jon where we discuss his first breakthrough on tastes, trends and style through his website The Kavalier.
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