Going Deep with Aaron Watson

Aaron Watson's show is a forum for having meaningful conversations about the passions, fears and problems of people from all walks of life. Guests talk about entrepreneurship, ultimate frisbee, finance and lifestyle design. Guests include Nathan Chan, Kevin Kelly, Bill Peduto, Morgan Housel, Noah Kagan, Tucker Max, and Barry Ritholtz.
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Going Deep with Aaron Watson



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Now displaying: December, 2016
Dec 27, 2016

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Going Deep with Aaron Watson is brought to you by Audible - get a FREE audiobook download and 30 day free trial at With over 180,000 titles to choose from, you can enjoy from any mobile device.



Check out my most recent Instagram post for the book giveaway.


Three of my favorite challenges featured in this episode.


Also a reading from this great book;

Antifragile: Things That Gain from Disorder


Connect with Aaron




Go check out that post on Instagram.

Dec 22, 2016


Mike’s Best Books

  1. Boyd: The Fighter Pilot Who Changed the Art of War by Robert Coram
  2. Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
  3. The Success Equation: Untangling Skill and Luck in Business, Sports, and Investing by Michael Mauboussin
  4. The Wright Brothers by David McCullough
  5. Mornings on Horseback: The Story of an Extraordinary Family, a Vanished Way of Life and the Unique Child Who Became Theodore Roosevelt by David McCullough
  6. One Summer: America, 1927 by Bill Bryson


Aaron’s Best Books

  1. Powerhouse: The Untold Story of Hollywood's Creative Artists Agency by James Andrew Miller
  2. Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb
  3. Surely You’re Joking, Mr. Feynman by Richard P. Feynman
  4. Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson
  5. The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future by Kevin Kelly


Mike’s Favorite Subscriptions

  1. 25 IQ blog
  2. Farnam Street Sunday Email


Aaron’s Favorite Subscriptions

  1. The Gervais Principle from Ribbonfarm
  2. The Last Psychiatrist


Mike’s Preferred Podcasts

  1. Invest Like the Best
  2. How I Built This
  3. Jocko Podcast


Aaron’s Preferred Podcasts

  1. Reply All from Gimlet
  2. 3lau HAUS


Aaron’s Recommend YouTube Channels

  1. Nerdwriter
  2. Adam Ruins Everything


Also Mentioned

The Gospel According to Larry by Janet Tashjian

Smarter Faster Better: The Transformative Power of Real Productivity by Charles Duhigg


What were your favorites of 2016? Please let us know!




Going Deep with Aaron Watson is brought to you by Audible - get a FREE audiobook download and 30-day free trial at With over 180,000 titles to choose from, you can enjoy from any mobile device.


Connect with Mike




Dec 21, 2016

It was an honor to feature this mix. JRod is an emerging DJ out of Pittsburgh fresh off his festival debut at Thrival 2016. Stay tuned for big things from him in 2017.


Track List

Team - Krewella

Get Low - Dillon Francis and DJ Snake

Bangarang - Skrillex

Shut It Down - Party Favor and Dillon Francis

Alone (Slushii Remix) - Marshmello

Core - RL Grime

Core (Sharps Remix) - RL Grime

Dead (NGHTMRE Remix) - Slander

Both - Gucci Mane ft. Drake

Bad Things - Nom De Strip

Need You (DJ Hanzel and Drezo Remix) - Dillon Francis and NGHTMRE

Jawbreaker - Callie Reiff and Kandy

Lean On (Dimitri Vegas and Like Mike Festival Remix) - Major Lazer ft. Mo

Let Me Love You (Don Diablo Remix) - DJ Snake ft. Justin Bieber

Feel The Volume (JOYRYDE stick it in reverse remix) - Jauz

The Bomb (Live Mashup) - Bucketheads vs Kaaze vs Norman Doray

All We Know (Oliver Heldens Remix) - The Chainsmokers


Connect with JRod





If you liked this interview, check out episode 167 with Louie La Vella where we discuss music promotion and marketing music festivals.

Dec 19, 2016

Bonin Bough is one of the foremost-awarded marketing executives in his field, the host of the CNBC reality show Cleveland Hustles, and the author of Txt Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bough has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at South by Southwest.


Having served as the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods) for the last four years, Bough has created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and takes precedence in fostering partnerships with startups including Instagram, Foursquare, and Buzzfeed. Before working at Mondelēz International, Bough led digital marketing globally for PepsiCo. Bough is seen as one of the top mobile marketers in the world, having been named “Mobile Marketer of the Year” by the MMA.


Over ten years of experience in the space, ranging from digital marketing, strategic planning and project execution to leading and building global digital marketing practices within agencies and on the client side. With a focus on creating industry-leading practices like Gatorade Mission Control, the industry's first model for real-time marketing, and PepsiCo10, a global digital innovation platform.


Bonin’s Book

Txt Me: Your Phone Has Changed Your Life. Let’s Talk about It


Bonin’s Challenge; Dedicate time to making a person or group better than they thought they could be. The mark of a great number one, is where their number two goes to lead.


Connect with Bonin




(646) 759-1837

If you liked this interview, check out episode 161 with Tim Summers where we discuss how hackers think, or episode 123 with Tucker Max where we discuss brand building and book writing.

Dec 14, 2016

Ras Asan is the cofounder and CMO of Breaux Capital, a fintech startup dedicated to serving black male millennials.

Ras Asan is an early-stage business strategist and entrepreneur with a social conscience. Black Enterprise, CentricTV, Chicago Tribune, and New York Times have all covered Ras' work to increase higher education access and raise financial literacy awareness in traditionally underserved communities. Ras is also editor and head writer at The Crazy Rational, as well as a contributor to several other online publications.


Ras’s Challenge; Embrace doing nothing and being still.


Connect with Ras



The Crazy Rational

Breaux Capital

If you liked this interview, check out episode 126 with Derrius Quarles where we discuss scholarship, growing up on the southside of Chicago, and the current social climate.

Dec 12, 2016

Louie has been called a Media-preneur: Combining a successful TV executive producer and host role with being a sought after marketing/branding consultant in the nightlife and music industry. In his television days he had the opportunity to interview the likes of Lady Gaga, Richard Branson, Backstreet Boys, and more.


Louie La Vella’s clients include entertainment personalities, nightclubs, concerts and festivals, and he creates brand and marketing strategies to engage and connect with their audience. Working within the ‘shark infested waters’ of the nightlife and music industry as a marketing and branding consultant, La Vella has been delivering high profit solutions to both live entertainment events, musicians and venues for years.


With 20+ years experience in the nightlife consultant area and extensive development and production experience with national television and feature film projects. La Vella has produced and marketed over 30 live music concerts in the past few years.


Louie’s Challenge; Decide to post something on social media every day for 10 consecutive days.


Connect with Louie






If you liked this interview, check out episode 162 with Kwame Christian where we discuss mastering negotiation and practicing law.

Dec 9, 2016

Boon Technical Clothing started out as a two-man operation with founder Aldwin Ibanez and just one seamstress. In 2007, Boon began supplying limited-edition t-shirts and athletic apparel, primarily to sport climbers. The company experienced rapid growth as it caught on with the burgeoning running scene, providing jerseys and singlets for the many running events in the Philippines. From time to time, it also produced custom-made jerseys for local ultimate frisbee teams.


In 2014, Boon set the goal of bolstering Boon’s presence in the international ultimate scene. Focusing on providing customized, full-sublimated jerseys at highly competitive prices, Boon has since supplied jerseys to teams in such countries as Singapore, Japan, Australia, and Sweden. In 2015, the company became the official outfitter of the American Ultimate Disc League, the fastest growing professional ultimate disc league in North America.


Jolas Larracas is currently the Operations Manager for the US market of Boon Technical Clothing. He got involved with the company when I migrated to the US from the Phillipines.


Connect with John





If you liked this interview, check out episode 39 with Tim DeByl where we discuss running the Madison Radicals and sitting on the AUDL board.

Dec 8, 2016

Ryan Purcell was an Assistant GM, Assistant Coach, and player on the 2016 Austin Sol.

After playing at the University of Michigan and leading the program to three National Championship appearances in the mid-2000s, Ryan has since coached and played on every continent except Antarctica. Ryan currently serves as President of the World Flying Disc Federation’s (WFDF) Global Athletes Commission which represents players from around the globe with the sport’s international governing body. Ryan also serves as a member of WFDF’s Board of Directors, and was an active participant in the multi-year process that resulted in official member status with the IOC for the organization.


Ryan is excited to share the sport that has given him so many opportunities and incredible experiences with the people of Austin and engage local youth with the game of ultimate.


Connect with Ryan






If you liked this interview, check out episode 139 with Jim Gerenscer where we discuss the Dallas Roughnecks first season and winning an AUDL championship.

Dec 7, 2016

Don Grage is co-owner and managing director of two small data analytics and information technology companies in Northern Virginia. He is also majority owner and managing partner of the DC Breeze, a professional Ultimate Disc team that plays in the 5-year old American Ultimate Disc League (AUDL), and he serves on the Executive Council of the league. As a longtime entrepreneur from California, Don started his first company with a friend in high school and has been involved in more than 15 successful early stage companies over the past 30 years, ranging from skimboards and waterproof wallets to bioinformatics and fuel industry data analytics. He has a wife and three children, a 2nd-degree black belt in Tae Kwon Do, plays guitar in a local band, and plays ultimate every chance he gets... although that is not nearly often enough.


Don’s Challenge: Everyone with the smallest passion bone in their body can find 25 hours a month without giving up anything meaningful. Pick something that you’re interested in — hobby, skill, business idea, field of study, whatever — and dedicate 25 hours per month to it for 4 months.


It may turn out to a big new passion that changes your life. Or it may not! But either way, you’ve given up virtually nothing and will definitely learn 1) A whole bunch about a new topic you’re interested in; 2) Whether or not you’re truly passionate about that topic; and most importantly 3) That you really do have 25 hours a month to invest in whatever exciting thing comes along next in your life. Get to it!


Connect with Don





If you liked this interview, check out episode 156 with Jim Lloyd where we discuss owning three AUDL franchises and going all in on professional ultimate.

Dec 5, 2016

Dr. Young Byun, MD is a neonatologist, an MBA student, and an expectant father. Ultimate frisbee is his passion, and he is a proud owner and general manager of the 2016 AUDL Champion Dallas Roughnecks. On occasion, he waxes nostalgic about days gone by when he had a bit more free time.


Ivy Byun is an adoption specialist by day and a Dallas Roughnecks owner by day/night and on weekends. She has a BA in psychology and music, and an MA in marriage and family therapy and mental health counseling; she is pursuing a PhD in counselor education and supervision. Ivy enjoys traveling, eating, and playing ultimate frisbee.


Connect with the Dallas Roughnecks





If you liked this interview, check out episode 139 with Jim Gerencser where we discuss owning the Dallas Roughnecks and the team’s first AUDL championship.