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Going Deep with Aaron Watson

Aaron Watson's show is a forum for having meaningful conversations about the passions, fears and problems of people from all walks of life. Guests talk about entrepreneurship, ultimate frisbee, finance and lifestyle design. Guests include Nathan Chan, Kevin Kelly, Bill Peduto, Morgan Housel, Noah Kagan, Tucker Max, and Barry Ritholtz.
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Going Deep with Aaron Watson
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Nov 22, 2017

Since 2007, Audrey Russo has served the technology business sector for southwestern PA as President and CEO of the Pittsburgh Technology Council, the oldest and largest technology trade association in North America.

 

With a background in information technology, operations and finance, Audrey facilitates interaction across all sectors of the regional economy, which she believes will only succeed and grow through technology innovation and commercialized disruptions across every platform and experience.

 

She previously worked for large multinational Fortune 500 companies (Alcoa, Reynolds Metals), as well as at MAYA Design.

 

Russo earned her Bachelor of Science from Ohio State University. She also has a Masters in Public Administration from Syracuse University’s Maxwell School of Public Affairs. Russo also co-hosts TechVibe Radio on KDKA 1020 AM Friday nights at 7 to explore technology companies and entrepreneurial issues.



Attend my one-day conference January 27th in Pittsburgh. Learn more here.

 

Audrey’s Challenge; Open the door for someone else to get a customer. Use your contacts, influence, and buying power to make a meaningful difference for someone’s business.

 

Books Mentioned

Nudge by Richard Thaler & Cass Sunstein

The Boys in the Boat by Daniel James Brown

Ayn Rand

Journey to the Center of the Earth by Jules Verne

1984 by George Orwell

Remaking Post-Industrial Cities: Lessons from North America and Europe by Donald K. Carter

Nov 20, 2017

CEO Steven Clausnitzer, prior to Forever Labs, spent 15 years mentoring and developing top-talent at fortune 500 companies including American Express and Wolters Kluwer. He has extensive experience in strategic growth, commercialization, and team leadership.

 

Dr. Mark Katakowski received his Ph.D. in Medical Physics from Oakland University. He has over 15 years experience investigating bone mesenchymal stem cell therapies for neurological disease, and an extensive scientific publication record.

 

Dr. Katakowski was first to demonstrate that microRNA functions as an intercellular communication molecule between brain tumor cells. This work led to his finding that bone marrow MSCs communicate with the nervous system via blood-born exosomes. Dr. Katakowski's hypothesis that bone marrow cell degradation contributes to aging and age-related disease is the founding principle of Forever Labs.



Attend my one-day conference January 27th in Pittsburgh. Learn more here.





Steven’s Challenge; Find someone over the age of 70 and ask them if they’d be interested in accessing their 35 year old biology.


Mark’s Challenge; Be mindful of your physical existence and your body’s natural processes.

Nov 15, 2017

Tren has studied the most successful people on Earth and distilled their wisdom into a new book. I love reading his blog posts and his commitment to concise communication.

 

Tren Griffin is an executive at Microsoft. Before joining Microsoft, Tren was a partner at the private equity firm Eagle River which makes investments telecommunications businesses and startups. He previously worked as a consultant in Australia and Korea. He writes a weekly blog and has published 7 books.

 

Attend my one-day conference January 27th in Pittsburgh. Learn more here.

 

Tren’s Challenge; Study Charlie Munger and be a learning machine. Any year that you don’t reject a view you held, is a wasted year.

 

Tren’s Book

A Dozen Lessons for Entrepreneurs by Tren Griffin

 

Connect with Tren

Twitter

Website

 

If you liked this interview, check out previous episodes with Wealthfront founder Andy Rachleff  and Li Jiang, and angel investor and venture capitalist.



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Nov 13, 2017

I love meeting people who beat the odds. Anthony Vennare was supposed to be a “dumb jock”. He wasn’t supposed to open a gym and find profitability within 2 months. He wasn’t supposed to raise millions of dollars to get more people working out. He wasn’t supposed to sign deals with massive healthcare companies and turn the world of digital content writing on its head.

 

Luckily, no one told him.

 

Today, Anthony is the co-founder and CEO of Fitt – a media and technology company that connects people to local health and fitness activities. They’ve got big plans for the future and anyone in the content & branding game needs to study what they’re doing.

 

I got him for 40 minutes over the weekend and hustled to get this episode out ASAP because it got me so fired up. Hope you enjoy it.

 

Attend my one-day conference January 27th in Pittsburgh. Learn more here.

 

Anthony’s Challenge; Leave behind everything in your life that is stuck in the status quo. Write down a plan and execute on one step every month in the new direction.

 

Resources

Voice Dream

 

Nov 8, 2017

So excited to share this mix with you. Totally Normal is a young DJ on the rise in the Pittsburgh scene.

 

Make sure to stick around to the end for our interview about his development as an artist.

Connect with Totally Normal

Soundcloud

Facebook

Instagram

Twitter


If you liked this interview, check out the last time we went in the mix, featuring DJ JRod.

Nov 6, 2017

Amy‘s dating app, MeetMindful, has almost 1 million members. It is one of the fastest growing dating sites in the world, and is connecting like-minded singles interested in mindful living, health and wellness, and personal growth (unlike the typical swipe dating apps).

 

Based in Denver, MeetMindful is a Techstars Boulder alumni, has grown to 16 employees, and has raised $3.7 million in capital from top investors, and world-renowned mindfulness teacher, Tara Brach.

 

Amy's journey towards mindful living started after years of growing early-stage startups in New York. She wanted to put that same ambition and drive inwards towards herself, so she quit her job, sold all her possessions, and bought a one-way ticket to travel through India, Thailand, Bali, and Cambodia for an entire year to expand her mind, body, and spirit.

 

Attend my one-day conference January 27th in Pittsburgh.

 

Amy’s Challenge; Look up and start paying attention to the world around you. See if it makes you feel more connected to the world around you.

 

Books

The Big Leap by Gay Hendricks

Lean Startup by Eric Ries

The 4-Hour Workweek by Tim Ferriss

Feminine Genius by LiYana Silver

Mating in Captivity & The State of Affairs by Esther Perel

Come As You Are by

The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success by Jim Dethmer & Diana Chapman

 

Connect with Amy

2-Day Free Trial

 

If you liked this interview, check out my other top episodes.

Oct 30, 2017

Nomiku launched its first Kickstarter campaign in 2012 after Lisa and Abe Fetterman, Nomiku co-founders, decided to create their own sous vide machine that was affordable, well-designed, and powerful. Nomiku had a total of two successful Kickstarter campaigns raising over $1.3 million and are proud to manufacture our product locally in San Francisco.

 

Sous vide technology, before Nomiku came along, was expensive and unwieldy, which in itself made it very limiting to who could actually experience sous vide. Only those who could afford to the tech could replicate their experiences at the restaurants at home, and even then, they had to work with industrial grade equipment that was unnecessary for home use. And those who couldn’t afford the tech - which was upwards of $1,000 at the time - would only be able to enjoy sous vide cooking to restaurants (and only restaurants that they knew used sous vide).

 

Today, Nomiku has developed an easy to use and affordable product that lets anyone cook like a professional chef and experience a new way of cooking alongside a community that makes cooking better together.

 

Attend my one-day conference January 27th in Pittsburgh. Learn more here.

 

Lisa’s Challenge; Do one small thing that pushes your company forward TODAY.

 

Connect with Lisa

Twitter

Instagram

Website

 

If you liked this interview, check out all of my top interviews.



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Oct 25, 2017

John Rosso is the CEO of Sandler Training by Peak Performance Management. He is recognized nationally as a business-development expert, specializing in executive-sales consulting and sales-productivity training as well as the best-selling author of Prospect The Sandler Way.  

 

John is a dynamic, enthusiastic speaker who informs, entertains, and motivates presidents, CEO's, other senior managers and sales professionals. More than 50,000 sales professionals have listened to John speak, and more than 95 percent rate his content and presentation of sought-after selling solutions the best they've ever heard.   His authentic, real-world approach to the sales process speaks to visionary business leaders who want the freedom success brings.

 

In 1994, John founded Peak Performance Management, Inc. an authorized Sandler Training Center. With 250 offices worldwide, Sandler is the global leader in sales and sales management training.

 

Attend my one-day conference January 27th in Pittsburgh. Learn more here.

 

John’s Challenges; 1. Be an ongoing learner. 2. Find 2 or 3 business mentors that you can talk to regularly.

 

Books Mentioned

To Sell is Human by Daniel Pink

Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni

Leadership and Self-Deception: Getting Out of the Box by The Arbinger Institute

Adversity Quotient: Turning Obstacles into Opportunities by Paul Stoltz

 

Connect with John

LinkedIn

Twitter

Website

 

If you liked this interview, check out the rest of my interviews with sales trainers and masters.



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Oct 23, 2017

Dan Munro is a writer and speaker on the topics of innovation, cybersecurity, and policy as they intersect with one of America’s largest industries – healthcare.  Starting as a Forbes Contributor in 2011, Dan has since appeared in a wide range of globally recognized publications.  

 

His first book was published in 2016 and he is also a Top Writer on Quora (five consecutive years).

 

 

Attend my one-day conference January 27th in Pittsburgh. Learn more here.

 

Dan’s Book

Casino Healthcare: The Health of a Nation: America's Biggest Gamble by Dan Munro

Oct 16, 2017

I’m fairly certain that Jordan is a human, but I’m not sure. He has traveled to 32 countries, lived in China for 18 months, trains Brazilian Jiu-Jitsu, is a private pilot, SCUBA dives, and speaks Mandarin Chinese.

He’s also founded Debt Maven, a platform for middle market borrowers, lenders, and service providers to transact with each other for debt capital financings.

 

Jordan previously spent six years in cross-border investment banking advising global corporates and private equity firms on M&A deals up to $250 million. From pig farms to printers, and car components to cardboard boxes, Jordan worked on deals in a wide array of industries.

 

Attend my one-day conference January 27th in Pittsburgh. Learn more here.

 

Jordan’s Challenge; Start something today. Speed is better than perfection.

 

Connect with Jordan

LinkedIn

Website

jordan@debtmaven.com


If you liked this interview, check out previous episodes with Larry Gioia where we discuss connecting the dots or Scott Rogerson where we discuss starting a search fund.

Oct 10, 2017

The world is a funny place. Every once in awhile, you run into someone cut from the same cloth as you. Whenever you find someone like that, i recommend recording a podcast together!

 

My guest, Li Jiang is a venture capital specialist, angel investor, and a co-owner of the San Francisco Flamethrowers. After leaving investment banking, he moved to Silicon Valley and has amassed a portfolio of angel investments and a family of entrepreneurs to support.

 

As a student, Li founded a student storage and shipping company and grew it into Northwestern University’s largest student company.

 

You’re gonna like this interview.

 

Resources

AngelList Syndicates

Bill Campbell

 

Attend my one-day conference January 27th in Pittsburgh

 

Li’s Challenge; Go and try to help someone without any way for them to repay you. Ask them to pay it forward.

Oct 9, 2017

Newspapers and other forms of old media are struggling to adapt to to this new world of digital media. In their stead, pioneering creators like Foo Conner are rising to report, document, and move our collective conscious.

 

In this interview, we cover Foo’s activism, how he’s gone about growing his massive social following (2 million readers a month, 115k Twitter followers, 500k YouTube subscribers, and more than 50k email subscribers), and his commitment to supporting cultural drivers like Thrival and Randyland.

 

In addition to serving as a cultural curator, Foo is a willing connector and intent on building bridges.

 

Say hi then next time you see this professional party crasher around Pittsburgh.

 

Attend my one-day conference January 27th in Pittsburgh

 

Foo’s Challenge; Write to your heroes. You'll be shocked who responds.

 

Resources

SEMrush

BuzzSumo

 

Connect with Foo

YouTube

Twitter

Instagram

Jekko

Randyland

 

If you liked this interview, check out previous interviews with Pittsburgh power players like mayor Bill Peduto and Heinz Endowment President Grant Oliphant.


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Oct 5, 2017

Amazon's HQ search, Reaction Videos on YouTube, and more.

 

Attend the GOING DEEP SUMMIT this January. Meet Pittsburgh influencers like Zak SlaybackEd LatimoreLeah LizarondoAdam Haritan, and Dan Bull.

Oct 2, 2017

Iba Masood founded her first startup at 22 as a fresh college graduate in the United Arab Emirates. The initial goal was to connect recent grads in the Middle East to employers. Now, she and her team have evolved TARA into an Artificial Intelligence platform for recruitment and project management.

 

Iba was part of the Y Combinator Winter 2015 class and is a past winner of the MIT Global Business Plan competition, a finalist of MassChallenge and recipient of the Arabian Business “Young Achiever of the Year” award. Gulf Business named Iba one of the 30 most influential individuals under the age of 30 in the Middle East, and she’s the youngest person ever to receive a Cartier Women’s Initiative Award.

 

Attend my one-day conference January 27th in Pittsburgh. Learn more here.

 

Iba’s Challenge; Read a book that is completely outside your area of expertise or comfort zone.

 

If you liked this interview, check out previous interviews with futurist Kevin Kelly on the technological trends shaping the future and virtual reality evangelist Robert Scoble.



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Sep 28, 2017

Joe Bender, Decentralization Engineer - ConsenSys

Born and raised in Pittsburgh, Joseph Bender is a decentralization engineer, solidity developer, blockchain evangelist, Ethereum aficionado, and all-around CryptoNerd. After graduating, he moved to New York to follow his passion for blockchain and began employment at ConsenSys. ConsenSys is a venture production studio building decentralized applications (dApps) and various developer and end-user tools for blockchain ecosystems, primarily focused on Ethereum. At ConsenSys, Joe is technical lead in the alignment circle working directly with Ethereum co-founder Joe Lubin. He oversees development of a full stack product including various decentralized applications, developer tools, and protocol layer frameworks.

 

Tom Marnik, Director, Worldwide Consulting - ANSYS

Over 25 years experience in all aspects of the enterprise software business including product strategy and development, marketing, business development, pre and post sales support, and implementation.

 

Chris Wilmer, Founder & Co-Managing Editor - Ledger

Christopher E. Wilmer is the co-founder and managing editor of Ledger, the first peer-reviewed journal for scholarly research on blockchain technologies. He is also a professor in the Chemical & Petroleum Engineering Department at the University of Pittsburgh, whose research group focuses on computational materials discovery. He has published 25 peer-reviewed articles has co-authored a book on Bitcoin called “Bitcoin for the Befuddled,” which is published by No Starch Press.



Attend my one-day conference January 27th in Pittsburgh. Learn more here.

 

If you liked this interview, check out my other blockchain interviews.



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Sep 25, 2017

Seth Stephens-Davidowitz has used data from the internet -- particularly Google searches -- to get new insights into the human psyche.  

Seth has used Google searches to measure racism, self-induced abortion, depression, child abuse, hateful mobs, the science of humor, sexual preference, anxiety, son preference, and sexual insecurity, among many other topics.  

His book, Everybody Lies, describes his research and argues for social scientists to make greater use of internet data. It was a New York Times bestseller and received widespread media attention.

 

Attend my one-day conference January 27th in Pittsburgh. Learn more here.

 

Seth’s Challenge; Read a book per week for the next year.


If you liked this interview, check out my most popular episodes.

Sep 21, 2017

Scot MacTaggart is the creator and host of The Pitchwerks Podcast.  Having logged more than 20 years in sales, marketing, and entrepreneurship, Scot has built a diverse portfolio of experiences helping businesses of all sizes to get to the next level.  

 

If you're in sales, biz dev, marketing, product management or politics, The Pitchwerks Podcast is a fast, easy way to sharpen your tools each week.

 

Attend my one-day conference January 27th in Pittsburgh. Learn more here.

 

Scot’s Challenges; 1. Find the reason why you can unleash your creativity. 2. Determine the reason you’re doing what you’re doing.

 

Connect with Scot

Facebook

Twitter

Instagram

Website

 

If you liked this interview, check out previous episodes with Pittsburgh podcasters Marta Mazzoni and the Drinking Partners Ed Bailey & Day Bracey.



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Sep 18, 2017

Joe Calloway has no time for BS real estate gurus standing in front of Ferraris.

 

Instead, he’d prefer to offer his perspective. He’s built a $40,000,000 real estate portfolio through hard work, persistence, and patience. Being raised by a single parent in a two bedroom, low income apartment in Mt. Oliver doesn’t usually breed success, but Joe Calloway’s story is anything but usual. Joe went from those unfortunate circumstances to being the largest single family home buyer in Pittsburgh.

 

With little direction in life and few marketable skills, Joe enlisted in the US Navy in 1997. Using his military reenlistment bonus, Joe bought his first property in 2004. For his early projects he served as investor, contractor, designer, and property manager, giving him first-hand experience which proved to be invaluable.

 

Joe formed RE360 in 2009 and has grown the company’s rental portfolio to 270 units with a monthly gross rental income of $229,000. 2014 alone saw the rags-to-riches Calloway invest $5 million and purchase 72 homes, making him the largest housing buyer in Pittsburgh for the second year in a row. Not bad for the poor kid from Mt. Oliver.

 

Attend my one-day conference January 27th in Pittsburgh. Learn more here.

 

Joe’s Challenge; Don’t rely on traditional sources if you are unhappy with your current position. If you want something great, you have to make it yourself and get creative.

 

Connect with Joe

Facebook

Twitter

Website

 

If you liked this interview, check out my other interviews with people making moves in the city of Pittsburgh, like Bill Peduto and Grant Oliphant.



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Sep 12, 2017

When you are on a mobile device that does not use blockers against ads and trackers, YOU ARE PAYING $23 per month just to load the tracking and targeting scripts for ads. It’s a payday for both advertisers and your telecommunications provider.

 

This was part two. Don't miss part one!

 

Attend my one-day conference January 27th in Pittsburgh. Learn more here.

 

Brendan’s Two Challenges; 1. Adopt an good ad blocker like uBlock or Disconnect Me. 2. Read a real physical book in the sunlight.

 

Resources

NSA uses Google cookies to pinpoint targets for hacking (Washington Post)

Mobile Ads Cost you $23 per month (Medium)

Basic Attention Token Raises $35 Million in 30 Seconds (CoinDesk)

 

Sep 11, 2017

This interview has been split into two parts to make it more digestible.

 

Brendan Eich is an American technologist and creator of the JavaScript programming language. He is currently the CEO of Brave software, the next generation web browser. Brave loads major news sites 2 to 8 times faster than Chrome and Safari on mobile and is 2 times faster than Chrome on desktop.

 

If you liked this interview, check out the rest of my interviews with leaders in the blockchain and crypto space and my interview with Kevin Kelly about technological trends.

Sep 6, 2017

Mark Leslie was the founding Chairman and CEO of Veritas Software. During his tenure as CEO, the company went from 12 employees to 5,500 employees deployed globally, and from a revenue base of $95,000 per year to $1,500,000,000 per year. In 2000, Veritas was the 10th largest independent software company by revenue, third largest by market capitalization, and achieved the distinction of becoming a Fortune 1000 company.

 

From 1980 until 1990 he served as president and chief executive officer of two Silicon Valley high-tech start-up companies. His prior experience included sales management, sales executive, systems engineer, and OS programmer.

 

Mark Leslie is a successful retired entrepreneur and continues to be active in the Silicon Valley community.

 

Attend my one-day conference January 27th in Pittsburgh. Learn more here.

 

Connect with Mark

LinkedIn

Twitter

 

Resources

The Sales Learning Curve by Mark Leslie & Charles A. Holloway

 



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Aug 30, 2017

Darrin Grove, Truefit’s Founder and CEO, is a native Pittsburgher with a passion for innovation, technology, and values-based leadership.

 

Since its bootstrap beginnings in 1997, Truefit’s experience with new, disruptive technologies has positioned the company as a leader in helping entrepreneurs and organizations bring new software products to market quickly. Using their proprietary Idea Launch™ process, Darrin and the Truefit team guide clients through a proven path to create new and next generation software products. By involving a broad cross-section of company stakeholders, end users, and subject matter experts, Truefit helps product teams reduce risk and build confidence. Their principled approach and “start-up” mentality have proven to be an invaluable asset to companies looking for an entrepreneurial approach to software product development.

 

In addition to his work at Truefit, Darrin is dedicated to sharing his insight in innovation and entrepreneurship with the Pittsburgh community. He leads the Deal Flow Team for Software and Technology at BlueTree Allied Angels and advises start-up companies at the AlphaLab tech accelerator. He is also active on several non-profit boards to promote leadership, education, and urban renewal, and is a regular panelist and judge at events related to innovation.

 

Darrin’s Challenge; Think small. Focus on the small executions, pivots, and iterations that will move your work forward.

 

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Resources Mentioned

Lean Startup by Eric Reis

Prospect The Sandler Way by John Rosso

Good to Great by Jim Collins

Agile Manifesto

 

Connect with Darrin

LinkedIn

Twitter

Instagram

Website

 

If you liked this interview, check out my other interviews with Pittsburgh entrepreneurs.



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Aug 28, 2017

“If the rust belt has come to define the hollowed out industries of the Midwest, in the next ten years the paper belt will come to define the paper-based industries from Washington DC to Boston. In DC, they print money, visas, and laws on paper. In Delaware, companies incorporate on paper. In NYC, they print media on paper. And in Boston Harvard and MIT print diplomas on paper. I am dedicated to lighting the paper belt on fire.”

 

That’s straight from Michael’s profile.

 

Before co-founding 1517 Fund, Michael Gibson was vice president for grants at the Thiel Foundation and a principal at Thiel Capital. For nearly five years working for Peter Thiel, he has contributed research to Peter’s global macro hedge fund, assisted in teaching a course at Stanford Law School on sovereignty and technological change, and helped run the Thiel Fellowship.

 

He serves on the board of the Seasteading Institute. Before his academic apostasy, he was working towards a doctorate in philosophy at the University of Oxford.

 

Attend my one-day conference January 27th in Pittsburgh. Learn more here.

 

Michael’s Challenge; 2017 is the 500th anniversary of the 95 theses. Write you own declaration and post it somewhere in public.

 

Connect with Michael

Twitter

LinkedIn

Website

info@1517.com

 

If you liked this interview, check out our most popular interviews.


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Aug 23, 2017

Kenny Chen serves as the Program Director of Ascender, where he focuses his attention on curating and delivering innovation programs and building collaborative relationships with people and organizations throughout Pittsburgh, as well as nationally and internationally.

This culminates each year with the Thrival Innovation + Music Festival, which brings together local and international influencers for multiple days of innovation-focused programs followed by a two-day outdoor music experience. On the side, Kenny is the co-founder of involveMINT, and serves on the boards for the Pittsburgh Entrepreneurs Forum and Social Venture Partners.

Kenny was born in Madison, WI, raised in Las Vegas, NV, and graduated from UC Berkeley with a degree in Social Psychology. He has worked in several places around the world, including San Francisco, Washington DC, Taiwan, and Hong Kong. He came to Pittsburgh in 2014 for the Coro Fellowship in Public Affairs, a transformative experience that quickly gave him a wide breadth of knowledge and a deep love for the city.

 

Attend my one-day conference January 27th in Pittsburgh. Learn more here.

 

Kenny’s Challenge; Intentionally seek out opportunities to interact with and learn from someone who doesn’t share your beliefs, views, or background.

 

Connect with Kenny

LinkedIn

Twitter

Website

 

If you liked this interview, check out all my interviews with the people shaping the future of Pittsburgh.



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Aug 21, 2017

Erik Voorhees, CEO of leading digital asset exchange ShapeShift.io, is among the top-recognized serial Bitcoin advocates and entrepreneurs, understanding Bitcoin as one of the most important inventions ever created by humanity. Erik's former project, the groundbreaking gaming phenomenon SatoshiDICE, was, at its peak, responsible for more than half of all Bitcoin transactions on Earth and popularized the concept of "provable fairness."

 

You should attend my one-day conference January 27th in Pittsburgh. Learn more here.

 

Erik’s Challenge; Get some Bitcoin and learn how to use it. Block explorer

 

Like my crypto episodes? Support the work!

Ethereum: 0x1c5f5da1efad45078c41bceb18eb777099138e6b

Bitcoin: 13RcQZnZM4Lx6bw37YVdiv6Uc2X5b7anF3

 

If you liked this interview, check out all of my blockchain and crypto related interviews.



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