Going Deep with Aaron Watson

Aaron Watson's show is a forum for having meaningful conversations about the passions, fears and problems of people from all walks of life. Guests talk about entrepreneurship, ultimate frisbee, finance and lifestyle design. Guests include Nathan Chan, Kevin Kelly, Bill Peduto, Morgan Housel, Noah Kagan, Tucker Max, and Barry Ritholtz.
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Going Deep with Aaron Watson




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Jan 22, 2018

Mixing things up from the last two mixes we shared. Samuel Andres is the resident DJ for Luxe Creative.


Track List

All Night Long (Deep mix) - A2HP Vince, Dave Leatherman

Booty Call (Vocal Mix) - Jay Vegas

Fantasy (Jay Vegas Disco Remix) - Housemechanix, Marley Munroe

Surrender (Original Mix) - Shan, Gerd Janson, Gerd Janson & Shan

Gimmie What I Want (Original Mix) - Ron Carroll, Aires Adora

Ever Been Feat. Smashing Beat (Original Mix) - Samuele Sartini

Corrida (Original Mix) - Charles J

Confess (Original Mix) - ATFC, Seamus Haji

Stardust (Original Club Mix) - Raul Mendes, Jude & Frank

Attend my one-day conference January 27th in Pittsburgh. Learn more here.


Samuel’s Challenge; Only buy the songs that make you feel something in your chest.

If you liked this interview, check out episodes 259 with Totally Normal and 170 with Dj JRod.

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Jan 17, 2018

How do you go from studying journalism in the midwestern United States to revolutionizing the education system of another continent? I don’t know. So I asked Audrey Cheng about her company.


The Moringa School is enabling a whole generation of high-potential, proactive people passionate about technology to become top mobile and web developers by equipping them with skills to do so. Through top quality teachers and a curated curriculum, the school aims to world-class developers in Africa.


Founder Audrey Cheng has partnered with Hack Reactor, a top Silicon Valley coding school, to develop a world-class intro-to-programming course and an immersive, intensive 19-week program to train top mobile, web and front-end developers.


The World Bank has chosen Moringa School to be their Middle East and Africa location in their study on the effectiveness of coding bootcamps in emerging markets.


Attend my one-day conference January 27th in Pittsburgh. Learn more here.


Audrey’s Challenge; Be aware of your emotions. Pause. And tell yourself, “It’s going to be ok.”



If you liked this interview, check out previous episodes with sous vide entrepreneur Lisa Fetterman and angel investor Li Jiang.


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Jan 15, 2018

Beth Caldwell is an author, speaker, business success strategist and a host for Pittsburgh BizTV Shows. Since 2014, she has been a global instructor with the Steve Harvey Success Institute. She is also a columnist for the Pittsburgh Business Times newspaper and Smart Business magazine, but is best known as the founder of Pittsburgh Professional Women and Leadership Academy for Women.


Recognized by Pittsburgh Magazine as an influential and innovative leader, Beth was named  a “40 Under 40″ winner the day before her 40th birthday. In October she was recognized with the Pennsylvania Woman of Courage Award. Beth teaches workshops on leadership, business, and inspiration to audiences worldwide.


Attend my one-day conference January 27th in Pittsburgh. Learn more here.


Beth’s Challenges; Stop trying to do everything at once and Stop making decisions based on what other people might think.


Beth’s Eight Easy Ways to Enjoy an Effective 2018


If you liked this interview, check out these interviews with social broadcaster Sunny Lenarduzzi and Super Connector Larry Gioia.

Jan 10, 2018

Employers are slowly embracing remote work and flexible systems as the deployment of the digital age accelerates. Why are moms being left out of the fun?


Erica Peterson is the Founder of Moms Can: Code, an online community for current and future moms who code. She sits at the nexus of tech talent and employers looking to gain an edge. She’s also inspired quite a few new entrepreneurs.


Erica is passionate about exposing women and children to STEM and was recently selected as a member of The Incline’s Who’s Next: Education class for her work as Founder & Board President of Science Tots.


Attend my one-day conference January 27th in Pittsburgh. Learn more here.


Erica’s Challenge; Call 5 moms you know and tell them about Moms Can Code.


If you liked this interview, check out episode 118 with Kevin Kelly where we discuss the future of technology and the forces shaping society.

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Jan 8, 2018

Ryan is one of the engines stirring the pot of the Pittsburgh nonprofit scene. In addition to incubating young organization through Social Venture Partners, he also actively consults using his experience in sales, partnership development, strategy execution, and sustainable investment analysis.


Prior to CitizenCity, Ryan led U.S. outreach for Humanity in Action–an international human rights organization that cultivates ethical leaders. We discuss his background and his views on what makes a project successful.

Attend my one-day conference January 27th in Pittsburgh. Learn more here.


Ryan’s Challenges; If you’re an entrepreneur, think about how your core tenets could help solve a community challenge. If you’re in Pittsburgh and want to be more involved in your philanthropy, come join SVP.




Effective Altruism

#15 Ian Neumaier

Social Venture Partners


If you liked this interview, check out more interviews with Pittsburgh's Movers and Shakers.

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Jan 3, 2018

In their new book, Elephant in the Brain, Kevin & Robin explore the selfish motives that are driving everything we do. From conversation and consumption, to medicine and religion, evolutionary psychology can explains all of the quirky behaviors we perpetuate through the perspective of self-interest.


Kevin Simler is a writer and software engineer currently living in San Francisco, CA. He writes a popular blog called Melting Asphalt. Kevin joined the Peter Thiel-founded Palantir Technologies in 2006 where he worked for 7 years as an engineer, engineering manager, and product designer.


Robin Hanson is an associate professor of economics at George Mason University and a research associate at the Future of Humanity Institute of Oxford University. He has a PhD in social science from Caltech, master's in physics and philosophy from U. Chicago, and worked for nine years in artificial intelligence as a research programmer at Lockheed and NASA. He helped pioneer the field of prediction markets and blogs at


Attend my one-day conference January 27th in Pittsburgh. Learn more here.


Kevin’s Challenge; Look inwards and try to be more intellectually honest.


Robin’s Challenge; Give humanity a break.


The Book

Elephant in the Brain by Kevin Simler & Robin Hanson



If you liked this interview, check out past episodes like 255 with Dan Munro where we discuss the rising costs of healthcare and 55 with Morgan Housel where we discuss cognitive biases. You can also find Robin’s previous appearance on the podcast.

Jan 1, 2018

This interview threw me out of my element. What a great way to start the new year. I get pretty uncomfortable with the notion of transhumanism and implanting technology into the body through an elective procedure. Luckily, I got to talk it over with Ryan.


Ryan O’Shea is a spokesperson and advisor for biotechnology startup company Grindhouse Wetware, which is dedicated to creating technology to augment human capabilities. Ryan is also a founder of the Carnegie Mellon University-based artificial intelligence startup Behaivior, which uses wearables and machine learning to predict and intervene in human behaviors to promote positive health outcomes. Behaivior is currently a competitor in the $5 Million IBM Watson AI XPRIZE competition.

Ryan has previously worked as a host and producer for the Pittsburgh ABC Television affiliate. He currently hosts the technology and futurism-themed Future Grind podcast and has produced talks around the world on the topic of citizen science, making, and biohacking


Attend my one-day conference January 27th in Pittsburgh. Learn more here.


Ryan’s Challenge; Question your assumptions. Why are you scared of these ideas? Reach out and continue the conversation.


If you liked this interview, check out previous tech-focused episodes with Robert Scoble, Joseph Lubin, and Dennis Mortensen.

Dec 20, 2017

This is one of the best interviews I've had the pleasure of sharing on my podcast. All credit goes to Brent.


Connect with Brent





Here are the other best finance-related and blockchain podcasts I’ve done.


I would have never gotten Brent to come on my show if I had not first heard his excellent interviews on Patrick O'Shaughnessy's Invest Like the Best. Check out all three episodes;


Ep. 22

Ep. 30

Dec 20, 2017

Brent Beshore invests in family-owned companies. Unlike the venture capitalists, private equity firms, and crypto traders that fill up headlines and seek an audience, Brent humbly goes to work uncovering value in the boring spaces missed by others.


Beyond his impressive financial results, he’s assembled a talented team that complements his skill set. While he’ll humbly point to luck or colleagues for credit, his diligent assessment of thousands of deals per year has left him with a unique perspective on investing, entrepreneurship, and business.


His companies have recruited doctors for the U.S. military, provided online public relations to some of the world's largest organizations, manufactured cutting-edge home solutions, created software products for small businesses, curated the latest in women's fashion on the internet, and even helped make a couple of blockbuster movies.


I’m sure you’ll learn something from listening to this conversation.


If you liked this interview, check out episode 55 with Morgan Housel where we discuss cognitive biases and writing effectively.

Dec 11, 2017

Michael Sabat has worked in the messaging space for nearly a decade. He started working with SMS campaigns in 2008 as an account manager at Mobile Commons. That company grew quickly, became the dominant software platform for SMS communications and was acquired in 2014.


In early 2017, Michael started @Mssg (At Message), which is a messaging platform that helps organizations do their best marketing with their biggest fans. @Mssg is a software platform that helps digital marketers use Facebook Messenger for marketing and communications outcomes. Michael is working to establish Messaging as a Marketing channel and teaching marketers how to launch messaging campaigns.


Attend my one-day conference January 27th in Pittsburgh. Learn more here.


Michael’s Challenge; Don’t underestimate your worth. Raise your prices if you’re spread too thin.



Try out the Marketing Messenger @ Going Deep with Aaron Watson

Balaji S




If you liked this interview, check out episode 118 with Kevin Kelly where we discuss the technological forces shaping the future and the rest of my top episodes.

Dec 4, 2017

Raji Sankar is opening a restaurant in Pittsburgh and came on the show to share her insights from more than a decade in the restaurant industry.


Raji co-founded Wholesome International in 2004, a multi-concept restaurant development company, which owns and operates Choolaah Indian BBQ restaurants and franchised Five Guys Burgers and Fries restaurants. She is co-CEO and is responsible for people, operations, and infrastructure.


Previously, she co-founded and sold a technology company, co-founded a media company, and held leadership positions in technology and media companies in Pittsburgh.


Attend my one-day conference January 27th in Pittsburgh. Learn more here.


Raji’s Challenge; Hire a coach that can help you accomplish the specific goals you are chasing.


If you liked this interview, check out my interview with Bill Fuller from the Big Burrito Group and my other conversations with movers & shakers in Pittsburgh.

Nov 29, 2017

Kelauni Cook transformed her life by learning to code. She came to Pittsburgh to attend a 12-week coding bootcamp called The Academy.


Now, she heads Black Tech Nation and is developing on the Ethereum network. We discussed race and access in tech. We also profiled her story and eclectic collection of job titles. Kelauni grew up in Chicago and attended Howard University in Washington, D.C., before moving to North Dakota, where she studied to get into a program for sociocultural anthropology.


We end up talking about blockchain technology and cryptocurrency.


Attend my one-day conference January 27th in Pittsburgh. Learn more here.


Kelauni’s Challenge; Invest in Bitcoin!



Blockchain TED Talks



If you liked this interview, check out my previous episode 195 with Felix Hartmann or any of my blockchain related interviews.

Nov 27, 2017

Taylor Monahan is building MyEtherWallet, an open-source, client-side interface for generating Ethereum wallets & more. Her technology is making it easier to interact with the Ethereum blockchain securely.


We had a great discussion about ICOs, early stages of learning about blockchain, and how to stay secure in the Wild West of crypto.


Attend my one-day conference January 27th in Pittsburgh.


Taylor’s Challenge; Don’t be dismissive of someone asking for help. Self-awareness will make this easier.


If you liked this interview, check out all of my interviews with people building the future of blockchain technology projects.

Nov 22, 2017

Since 2007, Audrey Russo has served the technology business sector for southwestern PA as President and CEO of the Pittsburgh Technology Council, the oldest and largest technology trade association in North America.


With a background in information technology, operations and finance, Audrey facilitates interaction across all sectors of the regional economy, which she believes will only succeed and grow through technology innovation and commercialized disruptions across every platform and experience.


She previously worked for large multinational Fortune 500 companies (Alcoa, Reynolds Metals), as well as at MAYA Design.


Russo earned her Bachelor of Science from Ohio State University. She also has a Masters in Public Administration from Syracuse University’s Maxwell School of Public Affairs. Russo also co-hosts TechVibe Radio on KDKA 1020 AM Friday nights at 7 to explore technology companies and entrepreneurial issues.

Attend my one-day conference January 27th in Pittsburgh. Learn more here.


Audrey’s Challenge; Open the door for someone else to get a customer. Use your contacts, influence, and buying power to make a meaningful difference for someone’s business.


Books Mentioned

Nudge by Richard Thaler & Cass Sunstein

The Boys in the Boat by Daniel James Brown

Ayn Rand

Journey to the Center of the Earth by Jules Verne

1984 by George Orwell

Remaking Post-Industrial Cities: Lessons from North America and Europe by Donald K. Carter

Nov 20, 2017

CEO Steven Clausnitzer, prior to Forever Labs, spent 15 years mentoring and developing top-talent at fortune 500 companies including American Express and Wolters Kluwer. He has extensive experience in strategic growth, commercialization, and team leadership.


Dr. Mark Katakowski received his Ph.D. in Medical Physics from Oakland University. He has over 15 years experience investigating bone mesenchymal stem cell therapies for neurological disease, and an extensive scientific publication record.


Dr. Katakowski was first to demonstrate that microRNA functions as an intercellular communication molecule between brain tumor cells. This work led to his finding that bone marrow MSCs communicate with the nervous system via blood-born exosomes. Dr. Katakowski's hypothesis that bone marrow cell degradation contributes to aging and age-related disease is the founding principle of Forever Labs.

Attend my one-day conference January 27th in Pittsburgh. Learn more here.

Steven’s Challenge; Find someone over the age of 70 and ask them if they’d be interested in accessing their 35 year old biology.

Mark’s Challenge; Be mindful of your physical existence and your body’s natural processes.

Nov 15, 2017

Tren has studied the most successful people on Earth and distilled their wisdom into a new book. I love reading his blog posts and his commitment to concise communication.


Tren Griffin is an executive at Microsoft. Before joining Microsoft, Tren was a partner at the private equity firm Eagle River which makes investments telecommunications businesses and startups. He previously worked as a consultant in Australia and Korea. He writes a weekly blog and has published 7 books.


Attend my one-day conference January 27th in Pittsburgh. Learn more here.


Tren’s Challenge; Study Charlie Munger and be a learning machine. Any year that you don’t reject a view you held, is a wasted year.


Tren’s Book

A Dozen Lessons for Entrepreneurs by Tren Griffin


Connect with Tren




If you liked this interview, check out previous episodes with Wealthfront founder Andy Rachleff  and Li Jiang, and angel investor and venture capitalist.

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Nov 13, 2017

I love meeting people who beat the odds. Anthony Vennare was supposed to be a “dumb jock”. He wasn’t supposed to open a gym and find profitability within 2 months. He wasn’t supposed to raise millions of dollars to get more people working out. He wasn’t supposed to sign deals with massive healthcare companies and turn the world of digital content writing on its head.


Luckily, no one told him.


Today, Anthony is the co-founder and CEO of Fitt – a media and technology company that connects people to local health and fitness activities. They’ve got big plans for the future and anyone in the content & branding game needs to study what they’re doing.


I got him for 40 minutes over the weekend and hustled to get this episode out ASAP because it got me so fired up. Hope you enjoy it.


Attend my one-day conference January 27th in Pittsburgh. Learn more here.


Anthony’s Challenge; Leave behind everything in your life that is stuck in the status quo. Write down a plan and execute on one step every month in the new direction.



Voice Dream


Nov 8, 2017

So excited to share this mix with you. Totally Normal is a young DJ on the rise in the Pittsburgh scene.


Make sure to stick around to the end for our interview about his development as an artist.

Connect with Totally Normal





If you liked this interview, check out the last time we went in the mix, featuring DJ JRod.

Nov 6, 2017

Amy‘s dating app, MeetMindful, has almost 1 million members. It is one of the fastest growing dating sites in the world, and is connecting like-minded singles interested in mindful living, health and wellness, and personal growth (unlike the typical swipe dating apps).


Based in Denver, MeetMindful is a Techstars Boulder alumni, has grown to 16 employees, and has raised $3.7 million in capital from top investors, and world-renowned mindfulness teacher, Tara Brach.


Amy's journey towards mindful living started after years of growing early-stage startups in New York. She wanted to put that same ambition and drive inwards towards herself, so she quit her job, sold all her possessions, and bought a one-way ticket to travel through India, Thailand, Bali, and Cambodia for an entire year to expand her mind, body, and spirit.


Attend my one-day conference January 27th in Pittsburgh.


Amy’s Challenge; Look up and start paying attention to the world around you. See if it makes you feel more connected to the world around you.



The Big Leap by Gay Hendricks

Lean Startup by Eric Ries

The 4-Hour Workweek by Tim Ferriss

Feminine Genius by LiYana Silver

Mating in Captivity & The State of Affairs by Esther Perel

Come As You Are by

The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success by Jim Dethmer & Diana Chapman


Connect with Amy

2-Day Free Trial


If you liked this interview, check out my other top episodes.

Oct 30, 2017

Nomiku launched its first Kickstarter campaign in 2012 after Lisa and Abe Fetterman, Nomiku co-founders, decided to create their own sous vide machine that was affordable, well-designed, and powerful. Nomiku had a total of two successful Kickstarter campaigns raising over $1.3 million and are proud to manufacture our product locally in San Francisco.


Sous vide technology, before Nomiku came along, was expensive and unwieldy, which in itself made it very limiting to who could actually experience sous vide. Only those who could afford to the tech could replicate their experiences at the restaurants at home, and even then, they had to work with industrial grade equipment that was unnecessary for home use. And those who couldn’t afford the tech - which was upwards of $1,000 at the time - would only be able to enjoy sous vide cooking to restaurants (and only restaurants that they knew used sous vide).


Today, Nomiku has developed an easy to use and affordable product that lets anyone cook like a professional chef and experience a new way of cooking alongside a community that makes cooking better together.


Attend my one-day conference January 27th in Pittsburgh. Learn more here.


Lisa’s Challenge; Do one small thing that pushes your company forward TODAY.


Connect with Lisa





If you liked this interview, check out all of my top interviews.

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Oct 25, 2017

John Rosso is the CEO of Sandler Training by Peak Performance Management. He is recognized nationally as a business-development expert, specializing in executive-sales consulting and sales-productivity training as well as the best-selling author of Prospect The Sandler Way.  


John is a dynamic, enthusiastic speaker who informs, entertains, and motivates presidents, CEO's, other senior managers and sales professionals. More than 50,000 sales professionals have listened to John speak, and more than 95 percent rate his content and presentation of sought-after selling solutions the best they've ever heard.   His authentic, real-world approach to the sales process speaks to visionary business leaders who want the freedom success brings.


In 1994, John founded Peak Performance Management, Inc. an authorized Sandler Training Center. With 250 offices worldwide, Sandler is the global leader in sales and sales management training.


Attend my one-day conference January 27th in Pittsburgh. Learn more here.


John’s Challenges; 1. Be an ongoing learner. 2. Find 2 or 3 business mentors that you can talk to regularly.


Books Mentioned

To Sell is Human by Daniel Pink

Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni

Leadership and Self-Deception: Getting Out of the Box by The Arbinger Institute

Adversity Quotient: Turning Obstacles into Opportunities by Paul Stoltz


Connect with John





If you liked this interview, check out the rest of my interviews with sales trainers and masters.

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Oct 23, 2017

Dan Munro is a writer and speaker on the topics of innovation, cybersecurity, and policy as they intersect with one of America’s largest industries – healthcare.  Starting as a Forbes Contributor in 2011, Dan has since appeared in a wide range of globally recognized publications.  


His first book was published in 2016 and he is also a Top Writer on Quora (five consecutive years).



Attend my one-day conference January 27th in Pittsburgh. Learn more here.


Dan’s Book

Casino Healthcare: The Health of a Nation: America's Biggest Gamble by Dan Munro

Oct 16, 2017

I’m fairly certain that Jordan is a human, but I’m not sure. He has traveled to 32 countries, lived in China for 18 months, trains Brazilian Jiu-Jitsu, is a private pilot, SCUBA dives, and speaks Mandarin Chinese.

He’s also founded Debt Maven, a platform for middle market borrowers, lenders, and service providers to transact with each other for debt capital financings.


Jordan previously spent six years in cross-border investment banking advising global corporates and private equity firms on M&A deals up to $250 million. From pig farms to printers, and car components to cardboard boxes, Jordan worked on deals in a wide array of industries.


Attend my one-day conference January 27th in Pittsburgh. Learn more here.


Jordan’s Challenge; Start something today. Speed is better than perfection.


Connect with Jordan



If you liked this interview, check out previous episodes with Larry Gioia where we discuss connecting the dots or Scott Rogerson where we discuss starting a search fund.

Oct 10, 2017

The world is a funny place. Every once in awhile, you run into someone cut from the same cloth as you. Whenever you find someone like that, i recommend recording a podcast together!


My guest, Li Jiang is a venture capital specialist, angel investor, and a co-owner of the San Francisco Flamethrowers. After leaving investment banking, he moved to Silicon Valley and has amassed a portfolio of angel investments and a family of entrepreneurs to support.


As a student, Li founded a student storage and shipping company and grew it into Northwestern University’s largest student company.


You’re gonna like this interview.



AngelList Syndicates

Bill Campbell


Attend my one-day conference January 27th in Pittsburgh


Li’s Challenge; Go and try to help someone without any way for them to repay you. Ask them to pay it forward.

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