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Going Deep with Aaron Watson

Aaron Watson's show is a forum for having meaningful conversations about the passions, fears and problems of people from all walks of life. Guests talk about entrepreneurship, ultimate frisbee, finance and lifestyle design. Guests include Nathan Chan, Kevin Kelly, Bill Peduto, Morgan Housel, Noah Kagan, Tucker Max, and Barry Ritholtz.
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Apr 23, 2018

Pittsburgh has been in the news recently for robots and restaurants. But it’s still a blue collar town.

 

In a sweeping discussion, Aaron & Neil Ashbaugh discuss the opportunities for good pay and consistent work offered by roles in manufacturing. The industry is facing a cliff over the next ten years as Baby Boomers continue to retire, leaving companies hungry for talent.

 

New Century Careers is training the next generation and excited about the opportunity.

 

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Neil’s Challenge; Read. Never stop learning.

 

Books

Blink by Malcolm Gladwell

Iacocca: An Autobiography by Lee Iacocca

It Doesn't Take a Hero: The Autobiography of General Norman Schwarzkopf

Walt Disney biography

Open: An Autobiography by Andre Agassi

 

Connect with Neil

Facebook

Twitter

LinkedIn

Website

ashbaugh@ncsquared.com

 

Underwritten by Piper Creative

A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.

Documentary-as-a-Service (Vlogging 2.0)

Instagram Content Production & Account Building

Podcast Production, Strategy Consulting, and Guest Acquisition

 

If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

YouTube

Instagram

 

If you liked this interview, check out episode 147 with Steve Shelton where we discuss getting ex-offenders reintegrated into society and employed with the Trade Institute of Pittsburgh.



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Apr 18, 2018

Niche.com generated 50,000,000 unique visitors last year. They announced a $6.6M Series B round of fundraising in February 2018. They've come a long way from their humble beginnings in 2002.

 

In my interview with Luke Skurman, the Founder & CEO of Niche.com, we discuss the challenges of raising venture capital as an established company, the marketing & business development talent in Pittsburgh, and importance of aiming at a big target.

 

Luke is also a Co-Founder of Ascender, a non-profit, 501(c)(3), focusing on bolstering innovation and entrepreneurship in the Pittsburgh region. They host the annual Thrival Innovation + Music Festival every year in Pittsburgh.

 

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Luke’s Challenge; The more you give, the more you get back. Have an impact in a meaningful way through service.

 

Connect with Luke

Twitter

LinkedIn

Website



Underwritten by Piper Creative

A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.

Documentary-as-a-Service (Vlogging 2.0)

Instagram Content Production & Account Building

Podcast Production, Strategy Consulting, and Guest Acquisition

 

If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

YouTube

Instagram

 

If you liked this interview, check out a bunch of previous interviews with Pittsburgh entrepreneurs like David Cristello, Jorgen Pederson, and Darrin Grove.



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Apr 16, 2018

Jake Wheatley joined the United States Marine Corps in 1989. He needed more discipline and that’s exactly what her got.

 

He has since translated the skills and lessons he learned serving in the Gulf War into a career in public service.

 

Jake Wheatley is a Democratic politician from the state of Pennsylvania. He represents the 19th district in the Pennsylvania House of Representatives which includes a number of areas in the city of Pittsburgh including: the Hill District, North Side, South Side, Allentown, Hazelwood, Downtown Pittsburgh, The Bluff, Knoxville, Beltzhoover, Manchester, Arlington, Arlington Heights and, North, South and West Oakland.

 

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Books Mentioned

The Art of War by Sun Tzu

The Autobiography of Malcolm X

Smoketown: The Untold Story of the Other Great Black Renaissance by Mark Whitaker

Making Ideas Matter by Dwight Evans

 

Jake’s Challenge; Get involved in your neighborhood. Democracy demands your talents to be active in society.

 

Connect with Jake

Facebook

Twitter

 

Underwritten by Piper Creative

A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.

Documentary-as-a-Service (Vlogging 2.0)

Instagram Content Production & Account Building

Podcast Production, Strategy Consulting, and Guest Acquisition

 

If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

YouTube

Instagram

 

If you liked this interview, check out previous interviews with Mayor Bill Peduto and Dan Gilman.



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Apr 11, 2018

Rich, President & CEO of Innovation Works, leads one of the nation’s most active early-stage investors. In this conversation, we discuss a recent report IW authored with Ernst & Young that detailed the last decade of venture investing in the region.

 

Some highlights of recent activity include the $225 million acquisition of security awareness trainer Wombat Security by California-based Proofpoint and the $1 billion round of funding recently raised by self-driving car intelligence provider ArgoAI from Ford.

 

Further, Pittsburgh tech companies have attracted over $3.5 billion in funding over the past 10 years, including $2.1 billion in the past five years. What will this mean for the future of the region?

 

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Rich’s Challenge; Advocate for the startup community in your region to elected officials.

 

Connect with Rich

LinkedIn

Twitter

Website

 

Connect with Piper Creative

YouTube

Facebook

Instagram

Twitter

Website

 

If you liked this interview, check out our dozens of interviews with Pittsburgh influencers and business leaders including entrepreneurs than Innovation Works has invested Henry Thorne, Hahna Alexander, and Ryan Green.



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Apr 9, 2018

From an early age, Hannah developed a love for art and creating, and has grown those passions into hard skills that could build a business.

 

She started HPMedia in 10th grade and was dedicated to growing it part-time throughout high school. After graduating in 2016, she started an apprenticeship/entrepreneurship program called Praxis. After apprenticing at a digital marketing agency, Hannah found sustainable success in full-time creative work.

 

Piper Creative offers her the opportunity to guide and mentor the next generation of creatives while leveraging their skills to transform brands and drive business outcomes.

 

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Hannah’s Challenge; Look at your daily routine and find 10 minutes to study a completely novel subject.

 

Connect with Hannah

Instagram

Twitter

 

Connect with Piper Creative

YouTube

Facebook

Instagram

Twitter

Website

 

If you liked this interview, check out the video where we launched Piper Creative.



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Apr 4, 2018

Lisa is the the President and CEO of the Pittsburgh Leadership Foundation. She calls upon over 20 years of experience in the marketplace in sales and marketing and senior management roles, as well as ministry leadership experience, to coach leaders in her day-to-day work.

 

Lisa provides executive leadership for business development and donor relationships and evaluates and develops new initiatives and partnerships that advance the mission and vision of PLF. Lisa also brings this diverse and invaluable expertise to her role as a Leadership Foundations Senior Associate serving the global network of Local Leadership Foundations.

 

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Lisa’s Challenge; Look at your calendar for tomorrow and assess how you are stewarding yourself. Are you allocating your time correctly?

 

Connect with Lisa

LinkedIn

Twitter

Facebook

Website

 

Connect with Piper Creative

YouTube

Facebook

Instagram

Twitter

Website

 

If you liked this interview, check out episode 242 with Darrin Grove where we discuss building a company through servant leadership.



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Apr 2, 2018

David Cristello had no background in accounting. He’s not a coder. Yet, he is the founder of a fast-growing accounting software startup called Jetpack Workflow.

 

How’d that happen? David diligently interviewed business owners until he found an untapped opportunity, then struck with full force.

 

He’s driven to solve painful problems with smart, passionate, and empathetic people and is building his company in Pittsburgh.

 

Jetpack Workflow is used by thousands of accountants in 12+ countries to help them better manage their client work.

 

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David’s Challenge; Go sell something in the next 24 hours. An old item around the house, a service you want to offer, or anything you can think of.

 

Mentioned

Dan Kennedy

John Carlton

Gary Halpert

 

Connect with David

LinkedIn

Twitter

Website

david@jetpackworkflow.com

 

Connect with Piper Creative

YouTube

Facebook

Instagram

Twitter

Website

 

If you liked this interview, check out our interviews with other software entrepreneurs like Andy Rachleff, Dennis Mortensen, and Mark Leslie.



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Mar 27, 2018

RE2 Robotics CEO & founder Jorgen Pedersen is responsible for the strategic direction of the Company, developing partnerships and alliances, and overseeing the day-to-day operations.

 

Jorgen has contributed to the growth of the unmanned systems market for the past 20 years, beginning his career at Carnegie Mellon's National Robotics Engineering Center.

 

Jorgen is the 2016 Carnegie Science Start-up Entrepreneur of the Year recipient. He has also been recognized for his technology leadership by the Department of Defense. Jorgen was presented with the 2008 Army SBIR Achievement Award for the development of the Small Robot Toolkit for unmanned ground vehicles and the 2011 Tibbetts Award for SBIR Excellence.

 

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Jorgen’s Challenge; Get outside of your comfort zone. Take a risk.

 

Connect with Jorgen

LinkedIn

Jorgen's Twitter

Website

RE2 Robotics Twitter

 

Connect with Piper Creative

YouTube

Facebook

Instagram

Twitter

Website

 

If you liked this interview, check out more interviews with people putting Pittsburgh on the map.


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Mar 26, 2018

We want to talk about what we're learning. If you like this, please let us know in the comments.

We appreciate Solomon, Paul, and Michael for submitting questions :)

Send questions you have to hannah (at) pipercreative (dot) co 

Want to work with us? www.pipercreative.co 

Shot and Edited by Hannah Phillips https://www.instagram.com/hpmedia/

Mar 21, 2018

Nisha Blackwell is the founder & lead design curator of Knotzland Bowties. Founded in 2014, Knotzland specializes in custom handmade bow ties made from repurposed and reclaimed materials.

 

Driven by her passion for the environment and reducing waste, Nisha began Knotzland to create distinctive, fashionable goods that speak to the individuality of her customers. Dedicated to sourcing high-quality, salvaged materials, Knotzland issues limited edition, one-of-a-kind bow ties.

 

Nisha was recently named to Facebook’s small business council. We discuss her humble beginnings, how Instagram has been crucial for growing her business, and how mentors have played a role in her business.

 

Mentioned

The Green Collar Economy: How One Solution Can Fix Our Two Biggest Problems by Van Jones

 

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Nisha’s Challenges; Support makers & businesses of color and find creative ways to reuse and upcycle material.

 

Connect with Knotzland

Instagram

Twitter

Facebook

Website

 

Nisha

Instagram

 

Connect with Piper Creative

YouTube

Facebook

Instagram

Twitter

Website

 

If you liked this interview, check out previous episodes with Pittsburgh Tech Council President Audrey Russo, Black Tech Nation founder Kelauni Cook, and community organizer William Generett.



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Mar 19, 2018

Michael is an ethicist, writer, artist, educator, and concerned citizen based out of Pittsburgh, PA. He received his PhD from CU-Boulder's Department of Computer Science in Fall 2017. He wrote a thesis focused on the use of socio-technical narrative as a way of communicating, comprehending, teaching, and debating the ethics of new and near-future technologies. His research spans topics such as design fiction, technology ethics, classroom design, engineering ethics pedagogy, futures, and risk.

 

Michael now serves as the executive director at Community Forge, a mission-driven organization dedicated to rehabbing the Johnston Elementary School in Wilkinsburg, PA into a community centered focused on education, arts, civics, and local business development.

 

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Michael’s Challenge; Either go to an unfamiliar neighborhood and try to venture into a small business or venue and talk to someone there.

 

Connect with Community Forge

Community Forge Website

Michael's Website

mike [at] forge [dot] community

 

Connect with Piper Creative

YouTube

Facebook

Instagram

Twitter

Website

 

If you liked this interview, check out episode 131 with Larry Gioia where we explained the genesis of Connection University.



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Mar 14, 2018

Search funds are a distinct style of private equity firm that raises a small amount of capital to go find a business to buy.


Generational Transfer Entrepreneurs is a private investment firm that works with a group of entrepreneurial operators (Operators-in-Residence) that are looking to individually acquire, operate and grow a privately held businesses. GTE provides business owners with a unique transition opportunity with the entrepreneurs at GTE ready to step into the ownership role with the goal of nurturing and creating long-term value for the company.

Jamie talks with Aaron in this episode about the attributes he looks for in OiRs, how his business works, and the importance of self-awareness.

 

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Jamie’s Challenge; Analyze yourself and construct a daily schedule that puts you in a position to do your best work. Self-awareness is a superpower.

 

Connect with Jamie

LinkedIn

Website

 

If you liked this interview, check out episode 269 with Brent Beshore where we discuss long term investing, personal values, and how entrepreneurial experience makes better investors..

 

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Mar 12, 2018

Todd Bishop the is co-founder and managing editor of GeekWire, a leading technology news site based in Seattle. His company recently completed a one-month residence in Pittsburgh and learned about the burgeoning tech scene and the likelihood of Amazon setting up their HQ2 in town.

 

Bishop has covered Microsoft, Amazon, and the technology industry for more than a decade in Seattle, most recently as a reporter for the Seattle Post-Intelligencer. He launched his blog about Microsoft in September 2003, building it into a widely used resource for tracking the software giant.

 

In February 2008, Bishop was the first to publish internal Microsoft emails in which company executives privately criticized the Windows Vista operating system, even as they publicly praised it. His coverage of Bill Gates' departure from daily life at the company was published by papers including the New York Post. His blog has received honors including a 2008 Best in Business Award from the Society of American Business Editors and Writers.


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Todd’s Challenge; Leave your phone at home for an afternoon. Be genuine and open.

 

Connect with Todd

Twitter

Website

 

If you liked this interview, check out episode 260 with Anthony Vennare where we discuss building a media business, the stair step approach to entrepreneurship, and building essential skills.


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Mar 7, 2018

Pittsburgh is well-known for the robotics and maker movements popping up around town. The software companies have been a bit lacking.

 

So, I wanted to feature Ryan Green, founder & CEO of Gridwise. Gridwise provides insights into events and activities around your city, so rideshare drivers can drive smarter, increase their daily trips and make more money.

 

We discuss finding a technical co-founder, the risks of starting a startup, and how Ryan is thinking about the future of the company.

 

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Ryan’s Challenge; Take the time to know the person driving your rideshare vehicle.

 

Connect with Ryan

LinkedIn

Twitter

Website

 

If you liked this interview, check out our other interviews with Pittsburgh movers & shakers.



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Mar 5, 2018

Key Terms

CAC - Customer acquisition cost

LTV - Lifetime Value

ARR - Annual Recurring Revenue

MRR - Monthly Recurring Revenue

Churn Rate - % of customers that stop paying for your product/service

 

Ned is one of two founding partners at Birchmere Ventures, which is primarily focused on seed SaaS and marketplace investments. He led Birchmere’s investment in Cvent and served on its board for 11 years.

 

His other notable investments include TenMarks (acquired by Amazon), Neolinear (acquired by Cadence Design Systems), Peloton Technologies, Presence Learning, Identified Technologies, Modsy, Gem, Gradeslam, Mapper.ai, Ikos, SubCentral, OneKloud, Sleeperbot, and Treatspace.

 

We cover the 101 of venture capital and how the Pittsburgh startup ecosystem has evolved. Watch the behind-the-scenes on Piper Creative’s vlog.

 

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Ned’s Challenge; Run personal experiments like intermittent fasting.

 

Connect with Ned

LinkedIn

Twitter

Website

ned@birchmerevc.com

 

If you liked this interview, check out episode 85 with Sean Ammirati where we discuss the science of growth and why Facebook beat Friendster.



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Feb 28, 2018

This is part two of our series on Instagram Chance will be speaking at our April 12th Instagram seminar in Pittsburgh. Get your tickets now.

 

Chancellor Humphrey is one of the most promising young creators in Pittsburgh. Even though he calls himself out for “sounding old” in this interview, he’s really just at the beginning of a very promising career.

 

In addition to top-notch photography skills, Chance has built an event series called Creatives Drink with his business partner Cody Baker. Once a quarter, they throw a really fun party at venues around Pittsburgh that is free to attend and consists of a diverse mix of attendees.

 

In this conversation, we touch on building your photography skills, throwing great parties, and stealing like an artist.

 

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Chance’s Challenge; Don’t let fear paralyze you. Take action.

 

Connect with Chance

Instagram

Website

 

If you liked this interview, check out episode 184 with the Drinking Partners Ed Bailey & Day Bracey where we discuss building a stand up comedy career.



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Feb 26, 2018

This is part one of a two-part series on Instagram. Erin will be speaking at our April 12th Instagram seminar in Pittsburgh. Get your tickets now. 

 

Erin Bachman is a wife and mother of two.  At her website, Caffeine & Cuddles, she documents the trials and tribulations of being a new mom.

 

Her content and career, through brand deals and sponsorship, represents the brave new world of niche influencer marketing. While building a community and sharing her daily life, Erin has found a way to be a stay at home mom and contribute an income to her household.

 

During pregnancy and postpartum, she stumbled across the mommy blogging world and fell in love with how helpful and open women were with their experiences.  She also learned a thing or two about building an Instagram account that drives meaningful business results.


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Erin’s Challenge; Take one thing you learned from the interview and implement it on your own account.

 

Connect with Erin

Twitter

Instagram

Website

 

If you liked this interview, check out episode 88 with Sunny Lenarduzzi where we discuss YouTube, Snapchat, and sharing your story.


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Feb 26, 2018

I don’t think I have ever been this excited about a professional project in my entire life. My new company, Piper Creative, is a a digital agency that provides strategy, delivery, and analysis. We specialize in a few key service offerings.

 

Instagram Content Production & Account Building

Podcast Production, Strategy Consulting, and Guest Acquisition

Documentary-as-a-Service (Vlogging 2.0)

 

You don’t have to be interested in being a client to reach out and set up a meeting. I’d love to talk with you about it.

 

Watch the day-to-day growth of the Company on YouTube.

 

Connect with Piper Creative

Facebook

Instagram

Twitter

Website


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Feb 19, 2018

ZeroSixEight Founder Dan Bull spoke at the 2018 Going Deep Summit about second chances, entrepreneurship, and human potential.

Damon's company is Codex Security; https://www.codexsecure.com/

Get your tickets for GDS 2019 before prices go up
https://www.eventbrite.com/e/going-deep-summit-20-tickets-42614583366

Produced and Edited by Aaron Watson

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Livestream Video Produced and Captured by Work Hard Digital

Feb 14, 2018

Adam Haritan is one of the greatest foragers in North America. At the 2018 Going Deep Summit, Adam spoke about the timeless lessons that we can all learn from mother nature.

Get your tickets for GDS 2019 before prices go up
https://www.eventbrite.com/e/going-deep-summit-20-tickets-42614583366

Produced and Edited by Aaron Watson

Twitter - https://twitter.com/AaronWatson59
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Livestream Video Produced and Captured by Work Hard Digital

Feb 12, 2018

Ed Latimore is an author, heavyweight boxer, and inspirational speaker.

Ed spoke at the 2018 Going Deep Summit about resilience, embarrassment, and accomplishing your goals.

Get your tickets for GDS 2019 before prices go up
https://www.eventbrite.com/e/going-deep-summit-20-tickets-42614583366

Produced and Edited by Aaron Watson

Twitter - https://twitter.com/AaronWatson59
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Snapchat - https://www.snapchat.com/add/aaron_watson
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Livestream Video Produced and Captured by Work Hard Digital

Feb 8, 2018

Audrey Russo is the President of the Pittsburgh Technology Council, the oldest and largest technology trade association in North America.

 

She interviewed my on what I learned from my first large event.

 

Get your tickets for GDS 2019 before prices go up
https://www.eventbrite.com/e/going-deep-summit-20-tickets-42614583366

Produced and Edited by Aaron Watson

Twitter - https://twitter.com/AaronWatson59
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Feb 6, 2018

Richie Hecker is a technology entrepreneur and investor. He has bought and sold assets that have had enterprise values over a billion dollars across the private, public and crypto markets.

 

Richie co-founded the Crypto Working Group, the leading Self Regulating Organization in the industry.

 

He calls on experience from closing deals around the world, including in India and China.

 

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Richie’s Challenge; Read the bitcoin whitepaper. Find a mathematician to explain the cryptography to you.

 

If you liked this interview, check out the rest of my blockchain interviews.

 


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Feb 5, 2018

Leah Lizarondo spoke at the 2018 Going Deep Summit about 412 Food Rescue, food insecurity & waste, and the power we all possess to make change.

The 412 Food Rescue community is responsible for 2.6 million lbs. surplus food rescued, 2.2 million meals delivered to food insecure communities, and the reduction of over 1.4 million lbs. in CO2 emissions.

Get your tickets for GDS 2019 before prices go up
https://www.eventbrite.com/e/going-deep-summit-20-tickets-42614583366

Produced and Edited by Aaron Watson

Twitter - https://twitter.com/AaronWatson59
Instagram - https://www.instagram.com/aaronwatson59/
Snapchat - https://www.snapchat.com/add/aaron_watson
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Livestream provided by Work Hard Digital

Feb 1, 2018

Larry Gioia spoke at the 2018 Going Deep Summit about connection, heart speak, and headspace.

Larry is the PwC Chief of Staff for Global Digital Strategy, the founder of Dynamic Paddlers, and the co-founder of the Pittsburgh Adaptive Sports Network.

Get your tickets for GDS 2019 before prices go up
https://www.eventbrite.com/e/going-deep-summit-20-tickets-42614583366

Produced and Edited by Aaron Watson

Twitter - https://twitter.com/AaronWatson59
Instagram - https://www.instagram.com/aaronwatson59/
Snapchat - https://www.snapchat.com/add/aaron_watson
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