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Going Deep with Aaron Watson

Aaron Watson is the CEO of Piper Creative. On this show, you'll hear thoughtful, focused conversations with entrepreneurs, executives, and innovators. Guests include Nathan Chan, Kevin Kelly, Bill Peduto, Morgan Housel, Noah Kagan, Tucker Max, and Barry Ritholtz. This is the biggest business podcast in Pittsburgh.
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Now displaying: 2019
Jul 15, 2019

Matt Stroud is the co-founder & CEO of Postindustrial Media. His new media startup is aiming to change the tenor of journalism in the Midwest.

 

He’s come a long way since founding a bimonthly magazine, called Deek, out of his basement apartment while enrolled full-time at the University of Pittsburgh.

 

Matt has written short- and long-form journalism for Esquire, Harper’s, The Atlantic, Buzzfeed, Politico, The New York Times, and Reuters, and held staff writer positions with the Associated Press and Bloomberg Businessweek. 

 

In this conversation, Matt & Aaron discuss new media, recruiting team members, and Matt’s reporting on policing technologies.



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Matt’s Challenge; Ignore political campaign polls and pay attention to where government dollars are spent.

 

Connect with Matt

Linkedin

Twitter

Website

 

Matt’s Book

Thin Blue Lie: The Failure of High-Tech Policing by Matt Stroud

 

If you liked this interview, check out our interview with Todd Bishop about running a bootstrapped media business, our interview with Chance Humphrey about Instagram and photography, and our interview with Jon Shanahan about building a men’s fashion YouTube channel.

 

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Jul 8, 2019

In the past, magazines like Vogue & GQ were exclusively at the epicenter of fashion and style. They alone could play kingmaker to the tastes, trends, and brands clothing of an entire culture.

 

Today, the influence has been disseminated to a broad swath of creators and media outlets with their own perspective. Jon Shanahan saw this opportunity coming and has staked a claim with his brand, The Kavalier.

 

He started a YouTube channel more than 4 years ago and now creates content full-time reviewing menswear.

 

In this conversation, you’ll learn how Jon got started, the intentional approach he takes to his style, and the patience & discipline required to break through.



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Jon’s Challenge; Throw out the clothes in your wardrobe that you’re not excited about. Tailor the clothes that don’t fit just right.

 

Connect with Jon

Instagram

Website

The Kavalier on Youtube

Jon’s 2nd channel

 

If you liked this interview, check out episode 318 with Brad Driscoll where we discuss building a following on Twitch, starting an SEO business, and the value of persistence.



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Jul 1, 2019

For half a century, women wore bras that had been designed by men. Sophia Berman knew there had to be a better way.

 

She’s spent that last 3 years launching and growing Trusst Lingerie, a company that has re-engineered the bra for larger-busted women.

 

In this conversation, Aaron and Sophia discuss what she’s learned about running a company, how 3-D printing failed to live up to the hype, and how to develop a product and take customer feedback.

 

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Sophia’s Challenge; Allocate some time every single day to learning something new.

 

Connect with Sophia

Linkedin

Instagram

Facebook

Website

 

If you liked this interview, check out episode 36 with Sophia where we discussed her Kickstarter campaign and her vision for the company.



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Jun 24, 2019

We had a guest no-call/no-show. No fun.

 

HP & I made the best of it by recording a podcast reflecting on Piper Creative being 18 months old, our hardest days of the process, and how great our team is.

 

Hope you have a lovely day.

Jun 17, 2019

Zak Slayback returns to the podcast after a 317 episode hiatus. He’s here because he’s ready to help even more people with his new book, How to Get Ahead.

 

It builds off of Zak’s talk at the 2018 Going Deep Summit where he laid out his framework for building a great career from scratch.

 

Zak is a career building expert and a Principal at Peter Thiel-backed 1517 Fund.

 

He was one of LinkedIn’s most influential voices on education in 2015 and has been published in Newsweek, the New York Examiner, the Pittsburgh Post-Gazette, the Christian Science Monitor, the Foundation for Economic Education, among others.

 

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Connect with Zak

Facebook

Twitter

Linkedin

Website

 

If you liked this interview, check out episode 241 with Michael Gibson where we talk about the vision behind 1517 Fund and episode 226 with Ed Latimore where we discuss his writing, boxing, and pathway into running an online business.



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Jun 10, 2019

Barry Young used to be a pharmacist. Now he makes vodka and rum.

 

In this interview, you’ll hear how Barry transitioned out of corporate life, what makes some vodka better than others, and why he’s so passionate.

 

Barry’s company, Pennsylvania Pure Distilleries, is based in Glenshaw and has been around for about 10 years. Boyd & Blair Potato Vodka was awarded the Chairman’s Trophy from the Ultimate Spirits Challenge - the beverage industry's most coveted award.

 

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Barry’s Challenge; Buy a stranger a drink the next time you’re out.

 

Connect with Barry

Boyd & Blair Vodka Instagram

BLY Silver Rum Instagram

Website

 

If you liked this interview, check out episode 232 with Christian Simmons where we discuss disrupting state liquor stores, Christian’s humble beginning in sales, and how to run a great retail location.



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Jun 3, 2019

Kurt Schnieders has served as CIO of DICK’S Sporting Goods, L Brands and ING Latin America and worked internationally in corporate America for 35 years. As a steward of digital revolution in large organizations, he has overseen the creation and launch of websites taking in over 1 billion dollars in annual sales.   

 

Throughout his career, he has provided executive leadership, business strategy and technology solution delivery across multi-cultural landscapes, working in Dubai, India, Australia, Brazil, Argentina and Amsterdam.  

 

In this conversation, Aaron and Kurt discuss a career in IT, how drastically things have changed, and what the future might hold.

 

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Kurt’s Challenge; Read something different.

 

Connect with Kurt

Linkedin

kurt@dickersoncreative.com

 

If you liked this interview, check out episode 340 with Craig Markovitz where we discuss building a business valued over $250M, university technology transfer, and hard truths about entreprenuership.



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May 27, 2019

Ever wonder how bills get passed and how policy gets changed? While elected officials and public servants hold a lot of power, lobbying firms like Wellington Strategies influence the government, too.

 

Joe Kuklis, the founder and president of Wellington Strategies, came on the podcast to talk about how his business works and the challenges of building a lobbying firm.

 

Joe focuses on helping small-to-medium sized businesses to navigate the government marketplace in Washington and state capitols.

 

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Joe’s Challenge; Look at how federal, state, and local government affects your business and adjust your plan accordingly.

 

Connect with Joe

Linkedin

Twitter

Website

 

If you liked this interview, check out episode 314 with John Dick where we discuss the next generation of polling, recruiting a team, and how to be empathetic to people with different political viewpoints.



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May 20, 2019

Yummyholic is a custom cookie & cupcake bakery with distinct, made-to-order designs.

 

Jasmine Cho, the founder, came on Going Deep to discuss her business and how baking can be more creative and therapeutic. She’s learned a lot through launching Yummyholic and you can learn from someone who’s been in the trenches.

 

Jasmine is currently working to pioneer research-based bake therapy by exploring baking as a form of art therapy.

 

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Jasmine’s Challenge; Find the thing you are both good at and enjoy doing.

 

Connect with Jasmine

Instagram

Twitter

Linkedin

Facebook

Website

 

If you liked this interview, check out episode 67 with Kit Mueller where we discuss Unstuck, supporting entrepreneurial communities, and his career.



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May 13, 2019

For the last few decades, “Human Resources” was responsible for getting the most out of workers. This meant optimizing for health plans, salaries, and interpersonal conflict.

 

Claude Silver believes there’s another way.

 

She leads with her heart and emotional optimism. She owns the onboarding, recruitment, retention, and graduation of all the people that come through VaynerMedia. She calls upon 20 years of guiding client relationships, global brand strategies, operations, and management at numerous Fortune 50 companies to lead and inspire.

 

In this conversation, Aaron and Claude discuss the day-to-day of her job, the design of her office, and how Vayner onboards new hires.

 

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Claude’s Challenge; Affirm someone verbally. Give them the gift of your attention.

 

Connect with Claude

Linkedin

Instagram

Twitter

Claude's Podcast



If you liked this interview, check out episode 235 with Kim Scott where we discuss Radical Candor, effective leadership, and stories from Apple & Google.



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May 6, 2019

IAM Robotics named a new CEO in August 2018 and closed a $20M Series A that November. How have they managed so much upheaval? I decided to find out directly from Joel Reed

 

Joel is the CEO of IAM Robotics and calls upon 20 years of experience in strategic planning and business development to lead the company’s commercialization of its innovative products.

 

We discuss the fundraising process, how Joel came to join IAM Robotics, and how he recruits technical talent.

 

Joel previously worked to introduce the first commercially available autonomous mobile robots as a new class of manufacturing and warehouse AGVs to 3PL providers, integrators and clients such as GENCO, Supply Chain Management (Walmart Canada), Freightliner Trucks | Daimler and BMW Manufacturing. Joel started his career as a process and technology consultant at Ernst & Young (now Cap Gemini) and also led the commercialization of a 3D software tools company, which was acquired by Autodesk.

 

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Joel’s Challenge; At work, have a running or walking meeting.

 

Connect with Joel

Linkedin

Twitter

 

Connect with IAM Robotics

Twitter

Website

 

If you liked this interview, check out episode 367 with Aaron Morris where we discuss computer vision, geospatial data, and how a technologist can learn enterprise sales.



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Apr 22, 2019

Joe Vennare was the 2nd keynote at the 2019 Going Deep Summit. He shared his story of transitioning from history teacher to serial entrepreneur. 

 

It's advice anyone can use. I'm so glad he shared his message at the Summit.

 

We could not have put it on without two of our sponsors.

 

Covalent

https://www.wearecovalent.com/

 

TreeCup

https://www.buyateaplantatree.com/

Apr 8, 2019

Allen Gannett, the author of The Creative Curve, spoke at the 2019 Going Deep Summit about how to make moments of "creative genius" less random and more intentional. Most people want to know how to be more creative. Allen explains that thoughtful consumption is a key unlock for aspiring creatives.

 

Allen is the founder of TrackMaven and a bestselling author.

 

Here are videos from the Going Deep Summit on YouTube

https://www.youtube.com/playlist?list=PL8REcAy3zwEArtRTmEufaQHo4UQ1bjdrZ

Apr 1, 2019

Cooper Munroe, CEO of The Motherhood, was interviewed by Aaron Watson about the origins of influencer marketing, what the early days of blogging looked like, and how to communicate authentically with your stakeholders.

 

Cooper is an award-winning influencer marketing expert and her firm works with the largest consumer brands, nonprofits, and agencies in the world.

 

She is a specialist in maximizing the effectiveness of campaigns, the reach of content, and measuring the results. She got her start when she began blogging in the early 2000s and saw the power of new media to create change and nurture movements.



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Cooper’s Challenge; Go and visit a new neighborhood in your city.

 

Mentioned

Bowling Alone

 

Connect with Cooper

Instagram

Twitter

cooper@motherhood.com

 

Connect with The Motherhood

Instagram

Twitter

Website

 

If you liked this interview, check out episode 349 with Bri Conley where we discuss selling clothing on Instagram, building a boutique, and staying on trend.

 

You can also check out episode 361 with Jason Wolfe where we discuss teaching himself to code, founding multiple successful startups, and treating your employees well.



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Mar 25, 2019

Being a refugee in a new country can be scary, confusing, and lonely. While there are agencies in the US that help refugees with resettlement during the first 3 months, resource constraints leave them unable to assist past that point.

 

Sloane Davidson created Hello Neighbor to help connect refugees with friends and mentors in their community who can be a sustainable support system.

 

The families Hello Neighbor supports all have kids under 18 in the home. Mentors range from young professionals to families and seniors, making Hello Neighbor a family-focused volunteer opportunity.

 

In this interview, Aaron and Sloane discuss common things refugees need help with, how her organization has grown so quickly, and why she was inspired to start this organization.


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Sloane’s Challenge; Find one way to feel uncomfortable.

 

Connect with Sloane

Twitter

Instagram

Linkedin

 

Connect with Hello Neighbor

Facebook

Instagram

Website

 

If you liked this interview, check out episode 317 with Tammy Thompson where we discuss poverty, homelessness, and the importance of social cohesion.


Underwritten by Piper Creative

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Documentary-as-a-Service (Vlogging 2.0)

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Podcast Production, Strategy Consulting, and Guest Acquisition

 

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Mar 18, 2019

Dr. Christopher Howard is the eighth president of Robert Morris University. A university with more than 80 undergraduate and graduate degree programs , more than 5,000 students, and a 100 year history.

 

In this conversation, Chris and Aaron discuss the future of college, timeless leadership lessons, and Dr. Howard’s background.

 

Dr. Howard is a distinguished graduate of the U.S. Air Force Academy, a Rhodes Scholar, and a graduate of both the University of Oxford & the Harvard Business School.

 

He also offers an excellent challenge at the end of the conversation.

 

Resources Mentioned

What Happens Now? by John Hillen

RMU 100

 

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Chris’s Challenge; Don’t become Glib.

 

Connect with Chris

Twitter

Website

 

If you liked this interview, check out episode 361 with Jason Wolfe where we discuss leadership, entrepreneurship, and how to build a great team.



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Mar 11, 2019

What does it take to become the top referred real estate agent on Zillow? A lot of reviews and hustle.

 

Brian Teyssier shared his perspective on the industry during a riveting 30-minute conversation at his home in Mount Washington. Brian has worked with some of the top real estate coaches in the business and has some seriously impressive stats.

 

He's surpassed $19 million in volume in both 2017 & 2018. He's accrued 333 reviews on Zillow.

 

As Brian battles to the top of the luxury home market, he runs a lean and digital practice. You’ll be blown away at his story of selling a house for more than $500,000 without ever meeting the owner in person.

 

In this conversation, Aaron and Brian also discuss how he got started flipping houses, how he goes above and beyond with his open houses, and where the industry is headed.

 

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Brian’s Challenge; Push yourself out of your comfort zone.

 

Connect with Brian

Facebook

Instagram

Linkedin

Youtube

Twitter

 

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If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

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Mar 10, 2019

Piper Creative Director of Operations Tori Meglio joins me on the podcast to discuss how Linkedin has transformed our business in the last year.

 

Here's our new podcast.

https://itunes.apple.com/us/podcast/the-piper-podcast/id1454137800?mt=2

Mar 4, 2019

Restaurants are a brutal business. It’s worth studying those that succeed.

 

Nick Bogacz is the Founder of Caliente Pizza & Draft House. He opened his first location in fall of 2012 and has grown quickly to open four more locations.

 

Prior to that, he spent over a decade in the industry, starting as a delivery driver in 1996. He went on to lead sales at multiple corporate pizza chains and learn the pizza business inside and out.

 

His company now employs more than 185 people and has been recognized at the World Championships at the Las Vegas Pizza Expo.

 

In this conversation, Aaron and Nick discuss how Nick earned his education in the pizza business, why Caliente also serves numerous craft beers, and the critical importance of experience.

 

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Nick’s Challenge; Make a pizza in your home.

 

Connect with Nick

Facebook

Twitter

Instagram

thepizzaequation.com

pizzadrafthouse@gmail.com

 

If you liked this interview, check out episode 365 with Jordan Robarge where we discuss buying a diner, employing marginalized communities, and starting a food truck.



Books Mentioned

Guerilla Marketing by Jay Levinson

Think and Grow Rich by Napoleon Hill

The Pizza Bible by Tony Gemignani

 

Underwritten by Piper Creative

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Vlogging

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If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

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Feb 20, 2019

Teresa Huber is the CEO of Intervala, a full-service manufacturer that produces customized electronic and electromechanical solutions for the industrial, medical, and transportation sectors.

 

She has led Intervala since it’s inception in January 2016 and is responsible for leading the company’s strategic direction and long-term growth. Teresa was named 2018 CEO of the Year by the Pittsburgh Technology Council.

 

Teresa previously served as chief executive officer for TMG Electronics and chief operating officer of Pinnacle Electronics.

 

In this conversation, Aaron and Teresa discuss how to establish a healthy company culture, where Teresa went to raise funding for Intervala, and why thinking long-term is a strategic advantage.

 

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Teresa’s Challenge; Don’t accept the status quo.

 

Connect with Teresa

Linkedin

Website

 

If you liked this interview, check out episode 131 with Larry Gioia where we discuss how to end transactional networking and start connecting.


Underwritten by Piper Creative

A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.

Documentary-as-a-Service (Vlogging 2.0)

Instagram Content Production & Account Building

Podcast Production, Strategy Consulting, and Guest Acquisition

 

If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

YouTube

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Feb 18, 2019

Nick Merich has been an entrepreneur for a while. As a kid, he’s ring doorbells and ask to mow lawns for money.

 

Today, he DMs the world’s biggest music artist to educate them about his service, Songlink.

 

Songlink empowers musicians to share their music more efficiently with platform-agnostic links.

 

In this discussion, Aaron and Nick talk about the disintermediation of the music industry, how Nick DMs dozens of artists every day, and why they’ve stayed bootstrapped.



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Nick’s Challenge; Meditate Everyday.

 

Connect with Nick

Instagram

Linkedin

 

Song Link

Website



Underwritten by Piper Creative

A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.

Documentary-as-a-Service (Vlogging 2.0)

Instagram Content Production & Account Building

Podcast Production, Strategy Consulting, and Guest Acquisition

 

If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

YouTube

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Feb 13, 2019

Courtney Ehrlichman is an expert in mobility and specializes in advising economic development organizations, startup founders, venture capitalists, and government agencies. Her job requires fluency in new modalities of mobility, connected/autonomous vehicles, artificial intelligence, and smart city applications.

 

Her background is extensive.

 

She designed and implemented Carnegie Mellon University’s Smart Mobility Challenge in Southwestern PA, matching identified mobility needs of local municipalities with researchers and technologists.

 

We talk about the wide range of considerations leaders and innovators need to take to steward a better future for all.

  

Courtney’s Challenge; Think about how much real estate is occupied by concrete & asphalt and how to re-use it.

 

Connect with Courtney

Linkedin

Twitter

Website

 

Book

Autonomy by Lawrence D Burns

The Power Broker: Robert Moses and the Fall of New York by Robert A. Caro  

 

We’ve interviewed a number of the most influential transportations entrepreneurs and innovators

 

Bryan Salesky - Argo Ai

Mark DeSantis - RoadBotics

Griffin Schultz - Rapid Flow Technologies

Ryan Green - Gridwise

 

Underwritten by Piper Creative

A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.

Documentary-as-a-Service (Vlogging 2.0)

Instagram Content Production & Account Building

Podcast Production, Strategy Consulting, and Guest Acquisition

 

If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

YouTube

Instagram



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Feb 11, 2019

Aaron Morris is a roboticist and computer vision expert working on his third startup.

 

After earning a PHD from Carnegie Mellon University, Aaron has spent his career in the world of autonomous robots, mapping, perception, computer vision, planning systems and machine learning. His career has placed him in companies at varying sizes and stages where he has launched products, raised venture investment, and built products.

 

His second startup, AllPoint Systems was acquired by Autodesk, which led to Aaron leading the Autodesk Reality Solutions product division.

 

Now, his company, Allvision, is arming companies and institutions with insights and intelligence through detailed 3D digital representations of the physical world.


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Aaron’s Challenge; Take a different mode of transit on a familiar route. Recognize how difference these experiences can be.

 

Connect with Aaron

Linkedin

Website

 

If you liked this interview, check out three previous interviews we’ve done in the mobility & transportation space with Roadbotics founder Mark Desantis, Rapid Flow Technologies CEO Griffin Schultz, and LaneSpotter founder Lynsie Campbell.




Underwritten by Piper Creative

A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.

Documentary-as-a-Service (Vlogging 2.0)

Instagram Content Production & Account Building

Podcast Production, Strategy Consulting, and Guest Acquisition

 

If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

YouTube

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Feb 4, 2019

How do you go from selling medical equipment to running a high-end clothing company? Ask David Alan.

 

David Alan Clothing company produces custom clothing, but it has been a long and arduous process to figure out this industry. In this interview, David graciously shares his experiences finding manufacturers in China, keeping celebrity clients happy, and outworking the competition.

 

David taught himself to sew from YouTube and sunk his life savings into making his company a reality. This degree of self-belief and diligence is exceptionally rare. Our conversation spilled over into our time after the mics went off. There will surely be a round two.


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David’s Challenge; Recognize that there will always be disruption. Focus on your ability to deliver in spite of that disruption.

 

Connect with David

Linkedin

Instagram

Website

 

If you liked this interview, check out episode 349 with Bri Conley where we discuss running a boutique, how to stay on top of fashion trends, and the importance of Instagram for a clothing company.



Underwritten by Piper Creative

A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.

Documentary-as-a-Service (Vlogging 2.0)

Instagram Content Production & Account Building

Podcast Production, Strategy Consulting, and Guest Acquisition

 

If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

YouTube

Instagram

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