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Going Deep with Aaron Watson

Aaron Watson is the CEO of Piper Creative. On this show, you'll hear thoughtful, focused conversations with entrepreneurs, executives, and innovators. Guests include Nathan Chan, Kevin Kelly, Bill Peduto, Morgan Housel, Noah Kagan, Tucker Max, and Barry Ritholtz. This is the biggest business podcast in Pittsburgh.
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Now displaying: 2019
Feb 20, 2019

Teresa Huber is the CEO of Intervala, a full-service manufacturer that produces customized electronic and electromechanical solutions for the industrial, medical, and transportation sectors.

 

She has led Intervala since it’s inception in January 2016 and is responsible for leading the company’s strategic direction and long-term growth. Teresa was named 2018 CEO of the Year by the Pittsburgh Technology Council.

 

Teresa previously served as chief executive officer for TMG Electronics and chief operating officer of Pinnacle Electronics.

 

In this conversation, Aaron and Teresa discuss how to establish a healthy company culture, where Teresa went to raise funding for Intervala, and why thinking long-term is a strategic advantage.

 

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Teresa’s Challenge; Don’t accept the status quo.

 

Connect with Teresa

Linkedin

Website

 

If you liked this interview, check out episode 131 with Larry Gioia where we discuss how to end transactional networking and start connecting.


Underwritten by Piper Creative

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Instagram Content Production & Account Building

Podcast Production, Strategy Consulting, and Guest Acquisition

 

If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

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Feb 18, 2019

Nick Merich has been an entrepreneur for a while. As a kid, he’s ring doorbells and ask to mow lawns for money.

 

Today, he DMs the world’s biggest music artist to educate them about his service, Songlink.

 

Songlink empowers musicians to share their music more efficiently with platform-agnostic links.

 

In this discussion, Aaron and Nick talk about the disintermediation of the music industry, how Nick DMs dozens of artists every day, and why they’ve stayed bootstrapped.



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Nick’s Challenge; Meditate Everyday.

 

Connect with Nick

Instagram

Linkedin

 

Song Link

Website



Underwritten by Piper Creative

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Documentary-as-a-Service (Vlogging 2.0)

Instagram Content Production & Account Building

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If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

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Feb 13, 2019

Courtney Ehrlichman is an expert in mobility and specializes in advising economic development organizations, startup founders, venture capitalists, and government agencies. Her job requires fluency in new modalities of mobility, connected/autonomous vehicles, artificial intelligence, and smart city applications.

 

Her background is extensive.

 

She designed and implemented Carnegie Mellon University’s Smart Mobility Challenge in Southwestern PA, matching identified mobility needs of local municipalities with researchers and technologists.

 

We talk about the wide range of considerations leaders and innovators need to take to steward a better future for all.

  

Courtney’s Challenge; Think about how much real estate is occupied by concrete & asphalt and how to re-use it.

 

Connect with Courtney

Linkedin

Twitter

Website

 

Book

Autonomy by Lawrence D Burns

The Power Broker: Robert Moses and the Fall of New York by Robert A. Caro  

 

We’ve interviewed a number of the most influential transportations entrepreneurs and innovators

 

Bryan Salesky - Argo Ai

Mark DeSantis - RoadBotics

Griffin Schultz - Rapid Flow Technologies

Ryan Green - Gridwise

 

Underwritten by Piper Creative

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If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

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Feb 11, 2019

Aaron Morris is a roboticist and computer vision expert working on his third startup.

 

After earning a PHD from Carnegie Mellon University, Aaron has spent his career in the world of autonomous robots, mapping, perception, computer vision, planning systems and machine learning. His career has placed him in companies at varying sizes and stages where he has launched products, raised venture investment, and built products.

 

His second startup, AllPoint Systems was acquired by Autodesk, which led to Aaron leading the Autodesk Reality Solutions product division.

 

Now, his company, Allvision, is arming companies and institutions with insights and intelligence through detailed 3D digital representations of the physical world.


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Aaron’s Challenge; Take a different mode of transit on a familiar route. Recognize how difference these experiences can be.

 

Connect with Aaron

Linkedin

Website

 

If you liked this interview, check out three previous interviews we’ve done in the mobility & transportation space with Roadbotics founder Mark Desantis, Rapid Flow Technologies CEO Griffin Schultz, and LaneSpotter founder Lynsie Campbell.




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Instagram Content Production & Account Building

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If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

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Feb 4, 2019

How do you go from selling medical equipment to running a high-end clothing company? Ask David Alan.

 

David Alan Clothing company produces custom clothing, but it has been a long and arduous process to figure out this industry. In this interview, David graciously shares his experiences finding manufacturers in China, keeping celebrity clients happy, and outworking the competition.

 

David taught himself to sew from YouTube and sunk his life savings into making his company a reality. This degree of self-belief and diligence is exceptionally rare. Our conversation spilled over into our time after the mics went off. There will surely be a round two.


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David’s Challenge; Recognize that there will always be disruption. Focus on your ability to deliver in spite of that disruption.

 

Connect with David

Linkedin

Instagram

Website

 

If you liked this interview, check out episode 349 with Bri Conley where we discuss running a boutique, how to stay on top of fashion trends, and the importance of Instagram for a clothing company.



Underwritten by Piper Creative

A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.

Documentary-as-a-Service (Vlogging 2.0)

Instagram Content Production & Account Building

Podcast Production, Strategy Consulting, and Guest Acquisition

 

If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

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Jan 28, 2019

There are plenty of people that think they have a good chili recipe. Very few bet their careers on it. That’s what first caught our eye about Jordan Robarge.

 

After working in the startup world as a Venture for America fellow, Jordan started a food truck business called Revival Chili. He found success quickly and was profitable within three months.

 

Revival Chili’s business is simple: Sell delicious chili products to the people of Pittsburgh in a tiny house style food truck. What makes it different, is Revival’s focus on creating jobs for unemployed ex-offenders, a disadvantaged group often overlooked in U.S. Cities.

 

After proving his business chops, Jordan doubled down and bought a diner. The goal is to put even more people to work.

 

In this conversation, Aaron and Jordan discuss how he cold-called his way to early success, how you can buy a business for less than $100,000, and what the Revival brand represents.

 

Jordan’s food truck, Revival Chili, will be a lunch option at the 2019 Going Deep Summit.

 

Jordan’s Challenge; Go out and connect with 5 people from different background. Have a tangible take away from each conversation.

 

Connect with Jordan

Linkedin

 

Revival Chili

Facebook

 

Nancy’s Revival

Facebook

 

If you liked this interview, check out episode 157 with Andrew Yang where we discuss the start of Venture for America, why more people need to work at startups, and how other cities will benefit from this focus.



Underwritten by Piper Creative

A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.

Documentary-as-a-Service (Vlogging 2.0)

Instagram Content Production & Account Building

Podcast Production, Strategy Consulting, and Guest Acquisition

 

If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

YouTube

Instagram



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Jan 21, 2019

It takes guts, vision, and intelligence to see where things are going before everyone else and act upon it. Tracy Certo is the founder and publisher of NEXTpittsburgh, an online magazine about the people advancing Pittsburgh and the cool and innovative things happening in the region.

 

Tracy previously started the first online publication in Pittsburgh as editor and then publisher 11 years ago and left to launch NEXT in 2014.

 

In this conversation, Aaron and Tracy discuss how Tracy has grown as a business person, how she prepared the launch NEXT, and how her team finds their stories.

 

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Tracy’s Challenge; Diversify where you get your information.

 

Connect with Tracy

Facebook

Twitter

Instagram

Linkedin

Website

 

If you liked this interview, check out our enormous catalog of interviews with Pittsburgh’s biggest influencers, top entrepreneurs, and largest power brokers.

 

Underwritten by Piper Creative

A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.

Documentary-as-a-Service (Vlogging 2.0)

Instagram Content Production & Account Building

Podcast Production, Strategy Consulting, and Guest Acquisition

 

If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

YouTube

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Jan 14, 2019

Rachel Reid founded her cosmetics company, Subtl Beauty, to better serve women on the go. Her line of makeup products comes in compact, customizable stacks that can be easily thrown into a purse or bag.

 

Rachel first realized this need when she was consulting during the summer of 2016. Since she wasn’t even spending 2 nights a week in her own home, she needed a beauty solution that traveled well and could fit in a small clutch.

 

Now, she is challenging the status quo of lazy, bulky cosmetic design. In this conversation, Rachel shares how she does extensive A/B testing to get the most out of her ads, why she studies companies like Stitch Fix, and the goals she is pursuing.

 

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Rachel’s Challenge; Start your day with consuming good information.

 

Resources

Daily Carnage

Shopify Blog

Adweek Newsletter

Marketing School

 

Connect with Rachel

Linkedin

Facebook

Instagram

Website

Rachel’s Instagram

 

If you liked this interview, check out episode 352 with Kate Zarvis where we discuss running a nail salon, how to retain talent, and how to create a space where clients can relax.


Underwritten by Piper Creative

A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.

Documentary-as-a-Service (Vlogging 2.0)

Instagram Content Production & Account Building

Podcast Production, Strategy Consulting, and Guest Acquisition

 

If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.

YouTube

Instagram



Subscribe on iTunes | Stitcher | Overcast | PodBay

Jan 8, 2019

You gotta check out part One before listening to this one.

 

In Part Two, Jason discusses his current companies, how he invested in Glen Meakam's company (Forever.com), and how he thinks about giving back to others.

 

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Jason’s Challenge; Give more. Be Kind. Pull someone else up.

 

Connect with Jason

Linkedin

Website

jason@wolfe.com

 

If you liked this interview, check out episode 263 with Audrey Russo where we discuss what the Pittsburgh Tech Council does, how Audrey progressed through her career, and some recommended reading.

 

Also, check out Going Deep Summit 2.0 speaker Gisele Fetterman.

Jan 7, 2019

Jason Wolfe is an entrepreneur through and through. After growing up in the Milton Hershey School, an orphanage founded by Milton Hershey, Jason found himself living out of his car.

 

He taught himself how to code by using books at the local library and CompUSA's 'Building the Perfect Web'. This led to building the first coupon website and launching his first internet business. From 1995 to 2000, Jason built the business, raising $500k in VC from Jupiter Media and garnering >$1 million in annual sales and 20 million page views per month.

 

MyCoupons.com sold for roughly $23 million in 2000, shortly before the DotCom bubble burst.

 

Jason rolled over his proceeds into successive wins with his companies Direct Response Technologies (acquired by Digital River for $22 million), Jambo Media (for $15 million) and Giftcards.com (by Blackhawk Network for $120 million).

 

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Connect with Jason

Linkedin

Website

jason@wolfe.com

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